Country Time bails out lemonade stands; Embracing 'pay for performance'; The future of offices; Addressing hate speech with workers; and more

DAILY SCOOP

Country Time bails out lemonade stands, Headspace offers first Snapchat ‘Mini,’ and KFC prepares for 3D-printed chicken

Also: Bud Light celebrates sports’ return, Red Bull shares a fan’s love, how to organize your crisis response, and more.

PR INDUSTRY

In defense of the ‘pay for performance’ model

When times are tough, clients want to see value—and PR firms should be willing to help shoulder the risk.

THE WORKPLACE

Are offices still necessary?

Whichever side of the debate you land on, let’s agree to make the future of work more humane, productive and sustainable.

CRISIS COMMUNICATIONS

Is your company prepared to talk about hate speech?

Here are some tips for addressing social media, racial justice, employee conduct and more.

DAILY SCOOP

Uber pledges to double Black leadership, Kroger releases COVID-19 comms ‘blueprint,’ and Trader Joe’s addresses ‘racist packaging’

Also: Home Depot announces mask requirement, Target expands inclusive Halloween costume offerings, back-to-school retail posts have 40% more engagement, and more.

MEDIA RELATIONS

How to develop winning virtual roundtables

Just because you can’t gather in person doesn’t mean you can’t bring a group of journalists around a table.

MEASUREMENT

Stronger PR reporting is hidden in keyword data

Vanity metrics are ruining PR. Try using search engine key performance indicators for better measurement.

CRISIS COMMUNICATIONS

What should be top of mind as you consider returning to the office

Ragan’s new “Back to the Workplace Guide” includes everything you need to know before, during and after your workforce returns to the office.

RAGAN AWARDS

Announcing Ragan’s Video, Visual & Virtual Awards

Earn recognition for your captivating visuals and unique virtual events. The entry deadline is Friday, Aug. 21.

COVID-19

Companies weigh in on wearing masks

As the political debate on wearing masks becomes more inflamed, businesses such as Walmart, Starbucks and Kroger are pushing their own policies.

DAILY SCOOP

USA Today admits op-ed didn’t meet standards, Clorox and Cleveland Clinic partner on cleaning guide, and social media teams celebrate World Emoji Day

Also: NASA refutes misinformation, take our brand storytelling survey, how e-commerce has grown during COVID-19, and more.

VISUAL & VIDEO COMMUNICATIONS

5 tips for making stellar iPhone videos

With less access to equipment during the COVID-19 crisis, communicators can still get by with their trusty smartphone.

DIVERSITY AND INCLUSION

How tech companies can—and should—improve D&I efforts

Silicon Valley is famous for innovation and progressive thinking, but good intentions haven’t leveled the playing field. Here’s how businesses can make real progress on workplace inclusion and equity.

A DAY IN THE LIFE

How Kimball Hughes Public Relations is navigating the crisis

Our relaunched Day in the Life series serves up survival strategies and insights into the lives of modern PR pros and the challenges they face.