Location:
Crowne Plaza Cincinnati Blue Ash, 5901 Pfeiffer Road,
Cincinnati, OH 45242
Agenda:
8:00 - 8:30AM:
Check-in, breakfast, networking
8:30 - 10:30AM:
Session (with short break at halftime)
Cost:
$99 includes admission and a 1-year Business Courier subscription. |
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| Next Session, October 11
Customer Data: Your Key to Predictive Marketing Your business is most likely collecting data about your customers. But what are you doing with this information? Come hear Brian McHale, Owner & CEO of Sunrise Advertising, show you how to use your customer data to make smarter marketing decisions, from a non-technical point-of-view. Takeaways Attendees Can Expect: - An understanding of what predictive marketing is and how it can impact your business.
- How to have internal discussions about the types of data collected and where it lives.
- The keys to optimizing your marketing spending using customer data.
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