Identifying and Meeting Shared Goals with Comms, HR and Marketing

Building a sound employee experience strategy requires comms, HR and marketing to work closely together. How can you narrow the gaps in reporting, communication and resource sharing to strengthen these partnerships? In this panel, a trio of Communications, HR and Marketing leaders will share strategies to strengthen cross-departmental ties — and how to develop and deliver on shared goals through collaboration.

Using Generative AI to Enhance the Employee Experience

While employees are concerned about the creeping influence of AI on their workflows and job security, folding education about tools into your learning and development can empower communications teams to deploy these tools for good. In this panel, you’ll learn how three companies deployed generative AI responsibly to customize content delivery streams to distinct employee personas and make messages personal.

Employer Brand and EVP Comms that Attract, Recruit and Retain Talent Year-Round

Communicators protect reputation when they align employee expectations with the company’s mission, vision, and values to engage employees — but it starts attracting the right people. In this session, you’ll learn how your employer brand and EVP can be optimized internally and externally to ensure your organization’s recruitment and retention strategies align with the reality of what it’s really like to work there.

Standing Strong: Addressing Internal Upheaval with a Unified Voice

It’s often said that no internal crisis stays internal for long — but when social or political news opinions threaten to divide your workforce, cross-functional measures can ensure Comms, HR, Legal and leaders alike all minimize the likelihood of negative sentiment, activist employees and attrition. In this session, we’ll look at how one organization worked across functions to coordinate its response, take control of the narrative and speak from a position of solidarity with employees.