John, These are difficult, unsure times. And I am ill-equipped to comment on the current health crisis. But the economic crisis – this is what we marketers were born to battle. This is your chance, in your career, to really put your skills to use and make an impact for everyone working at your company and your clients’ companies. To spur ideas for how to achieve this seemingly impossible task, today we bring you – Pivot your Value Proposition: 6 ways brands, entrepreneurs and marketers are responding to COVID-19’s economic fallout. From booze to bistros, from recruiting platforms to wholesale distributors, marketers and entrepreneurs are fighting back against the mounting economic difficulties. Read on to learn from their early successes. Here’s to your next great achievement, Daniel Burstein Senior Director, Content & Marketing MarketingSherpa and MECLABS Institute P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |