An interesting development is happening on the way to retail recovery during the covid pandemic: Brands and retailers are cutting back on the breadth of products they make and sell.

Selling shoes online is notoriously competitive. Zappos, Amazon, big-box retailers — all are vying for a share of the consumer footwear market. Nonetheless, Sean McGinnis’s employer, Kuru, an independent shoe company, is thriving.

Is Longer Copy Better for Social Media Ads?

I've addressed the importance of copywriting for Facebook and Instagram ads. Many marketers default to short copy — a few sentences, max — thinking that their audience will not read more. But that is not accurate, in my experience.

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Turn Off Your Phone

It’s a matter of taking control of my time — trying to be less reactive and more active. Receiving all of those notifications prompts you to react. So turning off all my notifications got me to become less reactive. Adopting this mindset has become a way of life, not only personally, but with my business, too. - Arri Bagah, CEO, Conversmart

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Turn Off Your Phone, Says Agency Founder

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8 Tips for Improving Order Fulfillment Times

10 Predictions for the Peak Shopping Season

Guide: Rethinking Black Friday, Cyber Monday

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