How Experiential Marketing Agency VDA’s Leadership Led Its Team Through the Pandemic

It’s no secret that the COVID-19 pandemic has had many negative impacts worldwide, sparing few businesses and industries. The event industry, especially, was brought to a brutal halt, forcing event professionals to pivot or risk being completely jobless.

One positive side effect though? The event industry as a united front supported and witnessed each other improvise, adapt and overcome. One such business that just might be coming out of the pandemic stronger than before is VDA, an experiential marketing and event design firm based out of Massachusetts.