A pro-life fashion brand championed by activist Abby Johnson launched a new line of necklaces months after actress and singer Selena Gomez went on television wearing jewelry celebrating abortion rights.

COL1972, which is short for Culture of Life 1972, launched a line of four different 1972 necklaces this month that are designed to commemorate “the last year” that “a culture of life” was enjoyed for the unborn in the United States.

In 1973, the U.S. Supreme Court ruling in Roe v. Wade made abortion legal. Since then, tens of millions of babies have been aborted in the United States.

The new jewelry line from COL 1972, a company founded last year by conservative Pennsylvania homeschool mother and children’s author, Carla D'Addesi, follows Gomez’s June appearance on ABC’s “Live With Kelly and Ryan.”

The 27-year-old Gomez made more than a fashion statement by going on the show with a gold 1973 necklace made by New York jeweler Sophie Ratner.

According to Sophie Ratner’s website, the $380 necklace commemorates the 45th anniversary of the Roe decision. Thirty percent of proceeds from the sale of each necklace will be donated to the pro-abortion advocacy organization, Physicians for Reproductive Health.

“In late May, when Selena was spotted with the 1973 necklace commemorating Roe v. Wade, I had probably 100 [people in] our life tribe reaching out to me over the next couple of weeks, asking, ‘Will you please counter this necklace,’” D’Addesi told The Christian Post.

“I didn't take it seriously after the first couple of people wanted us to counter. And then people were saying, ‘We’ll pay to counter this.’ That's when I started looking for a jeweler and a distributor that would be pro-life and be able to make the necklaces for us.”

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