 | | Join us on July 22 for a webinar on Writing for Engagement: How to Keep it Short and Impactful. Whether writing an executive memo, an email to employees, an article for your website, or a public response to a crisis, attendees will learn the secrets to tailoring content for a variety of audiences in order to maximize engagement. | | | | You’ll learn how to: | - Make every word count and get rid of those you don’t need.
- Perk up content that is inherently boring. Hello, benefits and technical writing!
- Craft better headlines, subject lines, captions, and subheads.
- Find something distinctive. Use a word, phrase, or paragraph that will captivate your readers.
- Replace all verbs. OK, maybe not all of them, but ditch the corporate ones.
- Use the 10% rule. Learn to be a good editor of your own copy.
- And much more!
| | Plus, attendees will receive two bonus takeaways – a Clear and Concise Technical Writing Guide and a Guide for Writing Concisely. | | 
Jim Ylisela Co-Founder and Senior Partner Ragan Consulting Group | 
Anthony Farina Chief Communications & Brand Officer CSL Limited | 
Amanda Jorgensen Strategic Program Manager Ragan Communications |
| | Today’s communicators need to know how to cut through the clutter. In a world where we are inundated with content and information, writers need to be able to captivate their readers and choose their words wisely. | | Register now for this don’t-miss webinar on Thursday, July 22, 2021. | Questions? Contact Lisa Wetherald, marketing manager, at lisaw@ragan.com. | |
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