Morning Digest

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	Morning Digest	September 01, 2017
What marketers need to know today

This Crazy Ad for Activision’s Destiny 2 Has a Psycho Rhino Hell-bent on World Domination

Advertising-averse Beastie Boys gave their blessing to use 'Sabotage'

By T.L. Stanley

It's time to say goodbye to the things we know and love about America, including binge watching, ketchup and mustard, taco Tuesdays, skinny lattes, surprise parties and adorable puppies. That is, unless we're willing to work together and take up arms against an ultimate villain. The new ad for Activision's Destiny 2, a first-person shooter...
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USTA Launched an Inspiring Campaign to Get More Kids From All Backgrounds Involved in Tennis

Net Generation looks to bring up the next generation of greats

By Katie Richards

Promoted Content by GumGum

8 Ways Marketers Are Already Using AI Every Day

How Ogilvy Plans to Become the First Ad Agency in Outer Space

NYSA partnership explores 'new space economy'

By Patrick Coffee

The Big Ten Network’s Omnichannel Evolution Is Paying Off With Increased TV and Digital Viewership

New endeavor MVPE underscores impressive 10-year development

By Christopher Heine

Fox Sports Will Air 6-Second Ads During NFL, Baseball and Soccer Games

It’s the first broadcaster to deploy the shorter spots during sports programming

By Jason Lynch

Six-second ads made their broadcast debut earlier this month, and now Fox Networks Group is ready to deploy them in its portfolio's biggest moneymaker: NFL games. The company first rolled out the six-second ad during the Teen Choice 2017 awards on Aug. 13 and is expanding the format to Fox Sports telecasts, including NFL and...
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