Hi eMarketer Reader,

Prioritizing data can’t happen in a silo or within a single team. Marketing leaders understand that collaboration across functions and alignment to the customer experience are core to the application and integration of their data.

In fact, some 80% of today’s B2B buyers prefer remote, digital, and self-serve interaction models, according to an October 2020 McKinsey & Company survey. And that number is only growing. How can marketers meet this dramatic shift in the way buyers make decisions with their existing stack, budget, and data?

Just ask SAP Concur—they built a connected, customer-focused marketing engine by prioritizing what’s most important to revenue acceleration and their customer interactions: accurate, actionable, and marketable data.

Join Integrate’s Sara Bochino, senior director of customer success, and Toni Schmelzle, senior marketing manager, team lead, US SMB acquisition at SAP Concur for this live Tech-Talk Webinar. They will share insight into their data story, including how SAP Concur partnered with Integrate to create a marketing strategy that drives value through relevant and reliable data.

Register here for “How to Create a Relevant and Proven Marketing Strategy: Learn How SAP Concur Used Actionable Data to Drive Value,” presented by Integrate, and learn:

How to connect customer experiences across channels and data sources
Ways to improve interaction quality through intelligent targeting and automated processes
How to optimize both internal efficiencies and ROI through trust and visibility in your data
Plus! Ask questions, and interact with your eMarketer community of marketing peers

Please reserve your seat today. This live webinar will take place on Wednesday, December 9 at 2:00 PM ET.

This Tech-Talk Webinar is sponsored content presented by Integrate.

Sincerely,
eMarketer Editors

PS: Please forward this invite to colleagues and peers who may be interested in this topic. Thank you!

Interested in sponsoring a webinar? Email advertising@emarketer.com