Where does it make most sense to buy a fixer-upper? | Create an action plan for your 2024 business goals | How to find your perfect niche
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January 23, 2024
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More consumers are considering purchasing a home that isn't move-in-ready to save on the price. Here's where your clients have the best shot at finding a diamond in the rough.
Full Story: REALTOR® Magazine (1/23) 
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Best Practices in Sales & Marketing
You can use this sample plan to hit your targets. But if you don't have your goals written out yet, here are questions to help you formulate them.
Full Story: REALTOR® Magazine/The Lounge (1/18) 
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By focusing on one segment of the market, whether it be property type or clientele, real estate professionals can hone their skills to deliver specialized value to their clients.
Full Story: REALTOR® Magazine (Dec. 24, 2019) 
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Brands are tapping into consumers' desire for public "third places" to gather or hang out apart from home or work, such as Capital One's cafes in 18 states that are designed to bring the brand to "the public's exposure" in areas void of a formal branch, says Jennifer Windbeck, head of retail bank channels and operations. Such tactics have been attempted by brands such as BMW and Bumble without success in the past, but the rise in remote work and loneliness crisis may spur newer efforts and could result in "a very positive brand halo that will hopefully lead to some sales," says chief brand officer at venture firm Hannah Grey VC Michael Miraflor.
Full Story: The Wall Street Journal (1/19) 
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Real Estate Trends
Chunky picture frames, stacked books, layered colors and creative ceiling designs all contribute to the "maximalist" design aesthetic.
Full Story: House Beautiful (1/22) 
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The luxury One Dalton tower in Boston is a driving factor in high prices for the area. The building features a Four Seasons hotel and private residences that sell for more than $4,000 per square foot.
Full Story: The Wall Street Journal (1/21) 
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Technology & Innovations
When building out a new smart home, the earlier you bring in a technology expert, the better.
Full Story: REALTOR® Magazine (1/11) 
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Business Wellness
Prolonged workday sitting may raise the risk of early death by 16%, compared with not sitting at work, supporting other research linking sitting to health concerns, according to a study in JAMA Network Open. Adding 15 minutes to a half-hour of daily exercise outside of work may help reduce risks, researchers said.
Full Story: HealthDay News (1/20) 
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Fair & Equitable Housing
Washington state is making a $1 billion-plus public investment in affordable housing to support first-time home buyers and homeless and low-income residents. Gov. Jay Inslee emphasized the need to address rising rents and the pressure on working people, stating that the funds are now being used to construct new homes and that further actions are being considered to provide additional assistance.
Full Story: KOIN-TV (Portland, Ore.) (1/22) 
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Legislation & Regulation
Fannie Mae has shifted its GDP forecast for 2024, swapping a projected 0.4% decline for a 1.1% increase in light of strong consumer spending. Fannie Mae Chief Economist Doug Duncan calls January consumer spending "pretty gangbusters," and Deputy Chief Economist Mark Palim says, "On balance, the economy's not going to slip into recession."
Full Story: American Banker (1/22) 
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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