Don’t miss Bloomin’ Brands and Wingstop at CREATE’s May 4 Digital Dive
Secure your spot now for CREATE’s May 4 Digital Dive featuring a keynote from David Deno of Bloomin’ Brands and an interactive Q&A with Wingstop’s chief technology officer Stacy Peterson. CREATE is a free year-long series of digital and in-person experiences powered by Nation’s Restaurant News. Register for free and gain unlimited access to all live and on-demand content and digital and in-person events all year long.
Why Putting People First is a Competitive Advantage (2 p.m. EDT)
Bloomin’ Brands CEO David Deno shares how a few non-negotiables around company culture — including a commitment not to lay off or furlough workers last year — set the stage for a smoother recovery for the parent of Outback Steakhouse, Carrabba’s Italian Grill and other brands. Plus, hear how the company is earning consumers’ trust to rebuild in-restaurant sales, even as it moves into the virtual brand space to meet growing off-premise demand.
Behind Wingstop’s skyrocketing digital sales (3:15 p.m. EDT)
Wingstop’s chief technology officer, Stacy Peterson, joins us for a discussion on how the brand managed to thrive over the last year, with digital sales that soared past the $1 billion mark and now make up more than 60% of total sales. Hear how Wingstop set the stage for that growth with investments in digital ordering platforms, delivery and ghost kitchens, plus how the brand is readying itself for a future when every single transaction is digitized.
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