| Hey there, Happy Tuesday. I wrote an article last week on how to use boredom effectively, how to see it as a gift instead of an imposition or something you need to get through. Then I realized that boredom played a big part in the birth of Primal Kitchen®. Not boredom in the sense that I had nothing better to do. I was plenty busy writing for Mark's Daily Apple, publishing books, and running Primal Blueprint. I'm talking about boredom with meals. Food is a big source of pleasure for me and my family, and I refuse to eat foods that I don't enjoy. I'm not one to choke something down because its good for me. And I simply don't do bland. I remember thinking about my earliest Primal days. I ate a lot of the same things over and over because I knew they were "safe," and I wanted to get through the health challenges that I was experiencing. Eventually I would learn about new foods to eat and new ways to cook things. Variety came with time and learning. I didn't want people to need that kind of patience through the learning curve. I started Primal Kitchen so that no matter where you are in your journey, you can add flavorful creativity to your food that works with your nutrition goals. You can enjoy your meals from the get-go. More and more readers are adopting carniflex, a more sustainable take on the carnivore diet. If you're eating mostly meats, sauces and marinades can be the only thing that keeps eating interesting. So, I challenge you to add flavor and flair to your routine meals with condiments, sauces, dressings, and marinades. Put a new spin on old favorites. Fall in love with cooking again. And I'm going to make it easy for you with 20% off of any Primal Kitchen BBQ sauce! Just use the promo code CARNIFLEX20 at checkout. | 
