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BizBash Daily - Central
 March 26, 2019
 
 
 
TODAY'S TOP READS
 
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Competing for attention at the massive festival and conferences, brands turned to a number of interactive activities.
 
 
 
 
 
 
 
EVENT INDUSTRY BUZZ
 

1. APPLE UNVEILS NEW SERVICES AT HOLLYWOOD-THEME EVENT: Apple unveiled its new streaming video service, news service, a credit card, and more at the Steve Jobs Theater at the Apple headquarters on Monday. Steven Spielberg, Jennifer Aniston, Reese Witherspoon, and Oprah spoke about their upcoming series, while Apple C.E.O. Tim Cook kicked off the presentation, which was a bit different from previous Apple events. The Hollywood Reporter: “Cook is no stranger to these bi-annual Apple events, where the company usually shows off new models of its most popular devices. But this year’s presentation has been a bit different than most. Apple invited partners and press to the event with an invitation featuring an old-school movie countdown clock and the phrase, ‘It’s show time.’ Many of the people in the audience were Hollywood agents, producers and stars—not the typical app developer or software coder. The Hollywood-theme event is also the first time that Apple has held one of these presentations solely for the purpose of highlighting its services business, which includes software and subscriptions like iTunes, Apple Music, iCloud, and Apple Pay.”

2. HOW GOOGLE MAPS IS LETTING USERS CREATE PUBLIC EVENTS: A new feature on Google Maps will let people create public events. The update works through the app’s Contribute section, where users can add crowdsourced information and rate businesses. The Verge: “You can set an event’s name, location, date and time, and assign various other tags and images to describe what’s taking place. Google hasn’t officially announced the feature beyond creating a support page for it, but events tie into the social functionality that the search giant announced for Maps at last year’s Google I/O. It’s all part of the app’s transformation from a service that tells you how to get somewhere into one that tells you where you might want to go in the first place.”

3. CLIO AWARDS REVEAL GENDER-BALANCED JURY FOR 60TH EVENT: The Clio Awards, which celebrate excellence in advertising, revealed a 50/50 gender-balanced jury for its upcoming 60th annual event. The jury consists of 150 people from 28 countries. Adweek: "'We’ve come a long way since Clio started bringing together world industry leaders to celebrate creativity six decades ago,' Clio president Nicole Purcell said in a statement. 'We’re so proud to reflect the evolution of our business with this year’s jury, an extraordinary group of representatives from diverse nations, genders, ages, and creative fields.' This is the first year where the Clio Awards will introduce the Film Technique: Copywriting category while also updating its Design and Public Relations mediums 'to reflect the evolution of those industries.' The 2019 jury will meet to deliberate in Cabo San Lucas, Mexico, and the 60th annual award show will be held on September 25 at the Manhattan Center in New York."

 
 
SPOTLIGHT ON
 
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The Museum of Science and Industry offers exceptional spaces and innovative exhibits that provide a dramatic backdrop for any event, with an added dimension of interactivity. Tangle with a twister inside Science Storms, dine alongside a captured…
 
 
PEOPLE / EVENTS / ACCOUNTS
 

CHICAGO: “Spring For Good,” a benefit for the Salvation Army, will take place April 12 at the Salvation Army Tri-City Corps & Joe K. Anderson Community Center. Nathan Kinzinger will speak at the event.

LOS ANGELES: Lizzo will perform at the 30th annual Glaad Media Awards, taking place March 28 at the Beverly Hilton Hotel. Janet Mock, Lena Waithe, and Hayley Kiyoko are slated to present.

NEW YORK: Set Experience Group has consolidated its family of agencies and rebranded as Set Creative. The relaunched agency consists of retail experience-focused Set, live events agency Set Live, and custom fabrication shop Bespoke.

TORONTO: Global Business Travel Association’s 15th annual G.B.T.A. Conference Toronto will take place April 15-17 at Metro Toronto Convention Centre.

WASHINGTON: The Washington Ballet Gala, “Illuminate and Ignite,” will take place May 10 at the Anthem at the Wharf. Eun Yang will emcee the event.



 
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