Other things to know about - Join us virtually next Tuesday, November 19, for the Digiday Gaming Advertising Forum. We'll hear from leaders at EA, Sawhorse and more about the gaming industry's past, present and future and its relationship with advertisers seeking to tap into its vast potential.
- While collecting more data has been a priority for many, the competitive advantage comes from acting swiftly and intelligently with data to build deep relationships and generate revenue opportunities. Sponsored by Piano.
- Campaigns can use geo-targeting to pinpoint voters in precise locations, delivering tailored messages that resonate with local issues and uncovering a region’s cultural, social and political dynamics. Sponsored by Seedtag.
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| Top Stories |  | | Ivy Liu |
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| | | | | Agency strategists and cultural experts told Digiday they expect some marketers to turn towards more “conservative” messaging. | | |
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howdy! | | | | | Done right, curation is a win-win: more efficient reach for advertisers and a revenue bump for publishers. | | |
| | | | | Brands like Walmart are building membership programs that offer convenience, early access to special product releases and even complimentary streaming subscriptions for loyalty programs that stand out. | | |
howdy! | | | | | The parallel nature of the “DC Heroes United” TV show and video game reflects the central role of gaming in the rise of transmedia. | | |
| | | | | Marketers are using AI to outperform the competition. By embracing the benefits of probabilistic methods paired with deterministic ones, they gain a clearer path to scale and performance. | | |
howdy! | | | | | Yesterday (November 14), TikTok officially launched its Symphony Creative Studio globally, following a beta test period. | | |
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| | | | | Consumers are more likely to trust and engage with a brand when they encounter cohesive messaging across different touchpoints, whether an online ad or a direct mail piece. | | |
howdy! | | | | | With backing from Campbell’s, Rao’s is spending more to show up in live sports and events with the hope of reaching a national audience. | | |
howdy! | | | | | Some execs feel Google is weeks, if not days, away from finalizing the language it will use to ask Chrome users whether or not they want to be tracked by third-party cookies. | | |
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