As individual creators play bigger roles in media, the platforms that support their businesses will reckon with the dawning disinformation age.
| This past week, Patreon began expanding the list of keywords its automated content monitoring tools and review teams use to look for content that violates its policies. This is the second time it has changed its approach to handling unacceptable content in just the past three months -- Patreon banned a number of accounts focused on the QAnon conspiracy theory back in October as well as suspending and warning several others. “We do not want [Patreon] to be a home for creators who are inciting violence,” said Laurent Crenshaw, Patreon’s head of policy. Read more below. As individual creators play bigger roles in media, the platforms that support their businesses will reckon with the dawning disinformation age. The boom in online shopping caused by the coronavirus has put the logistics of returns front and center. And a report by PwC found that 53% of consumers said return policies impacted where they choose to shop. Thanks to one of the most intense news cycles on record, The Week Jr. grew in the U.S. by telling stories in a manner that parents can't do on their own. L’Oréal will launch two at-home beauty technologies in 2021. Normally, the tech incubator team launches one product a year. Other things to know about Next week: From an in-depth look at user-generated content to the future of DTC, we’ll go deep on what’s ahead for brands in 2021 and beyond at the Digiday Brand Summit LIVE. See what else we’ll be covering and secure your spot today. In a new report, experts unpack why automated advertising campaigns that run in ways closely matching how marketers think, plan and adapt are pathways to a true democratization of how an entire industry works. Sponsored by AcuityAds. Increasingly, brand marketers on the hunt for user-generated content have been turning to remotely-submitted self-tape auditions to discover talent that’s proficient on both sides of the camera. Sponsored by Backstage. | | |
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