Are you prepared for a Crisis? | | Join Ragan and your peers on Thursday, June 10 for a must-attend virtual conference to help you reimagine your approach to crisis communications, mobilize internal and external stakeholders to be your megaphone for goodwill and have a plan in place for unforeseen obstacles that may arise. |
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| Brandi Boatner
Manager, Digital Advocacy Communications
IBM |
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| Tori Carter
Senior Manager of Brand Communications
KFC Global |
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| Doug Duvall
AVP, Corporate Communications
Amtrak |
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| David Johnston
Head of Social Media
The Department of Defense |
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| Shannon McClendon
Public Relations Manager
American Nurses Association |
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| Amanda Minto
Director of HR Communications, Technology, Product, Xperience
Comcast |
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| Steve Restivo
Global VP, Corporate Communications
United Airlines |
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| Sukhi Sahni
Head of Corporate Communications for U.S. Card and Retail Bank Divisions
Capital One |
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| Kelly Stone
Senior Director of Digital Strategy
CompTIA |
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Agenda Snapshot:- How Communicators Can Chart a Course for Smooth Sailing
- Covid-19 Lessons: Designing Your Future-Proof Crisis Plan and Toolkit
- Activating your employee channels to prevent internal crises
- Practicing Social Media Engagement to Prevent a Crisis from Spreading
- Communicating Layoffs, Mergers and Restructures
- Responding to the Crisis of Inauthenticity
- Turning an industry-wide crisis into an opportunity for employees and customers
- COVID-19 Case Study: How KFC played a banjo while other companies were playing a violin
- Crisis training essentials for today’s response teams
- Communicating During Covid: Vaccines, Guidelines and the New Normal
- Practicing Cool Media Relations Under Crisis
- Media Monitoring Skills to Stay on Top of a Crisis
- Future-Forward Crisis Lessons to Prepare for the Unexpected
- Return to The Old Normal: Prophetic Pain Points to Finish the Year
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This virtual conference will feature real-world tips and tactics from leading communicators. Our speakers will share how they effectively build crisis plans and conduct trainings, activate internal and external channels to preserve brand reputation, communicate company restructuring news, mitigate the crisis of inauthenticity, craft messaging that honors government safety guidelines, and more. | | | |
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