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| Join us for the annual Ragan Crisis Communications Conference on December 8 for an information-packed virtual experience where you'll hone your crisis communication skills for a better future. Together, we'll assess what was learned and forecast what to expect next—so you can protect your brand, empower employees and uplift your organization in 2021. |
| Featured Speakers: |
 | Ayoka Pond
Director of Public Relations and Internal Communications
Baptist Memorial Health |
 | Phil Caruso
Issues Management Manager
Walgreens |
 | Morgan Phelps
Instructor, Corporate Social Responsibility and Diversity in Organizations
Marquette University |
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 | Jesse Lewin
Senior Director of Communications
McDonald's |
 | Amanda Minto
Director of HR Communications, Technology, Product, Xperience
Comcast |
 | Jenna Reck
Senior Communications Director
Target |
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 | Paul Baltes
Director of Communications
Nebraska Medicine |
 | Christian Bove
Communications Lead, Media, PR and Crisis
USAA |
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| Top 15 things you'll learn at this conference: |
- Courageous leadership: What's expected from companies and execs post-Covid
- Building trust: How trust-based crisis communications can counter uncertainty
- CSR and DEI: Why expectations around purpose and inclusion are at an all-time high and how to activate your commitments to avoid reputational and workplace risk
- After-action evaluation: Biggest wins and communication fails of 2020—plus how to evaluate and elevate your current outbreak preparedness
- Risk assessment: 10 biggest threats and challenges facing your organization in 2021
- Virtual war rooms: What to do when your situation room goes digital
- Frontline training: How even internal communicators can step into the breach before and during disasters—including leading table-top drills and drafting crisis messages
- Crisis plans re-envisioned: How to update crisis plans in the Covid-era with revised templates and tips from execs who helped created the CDC crisis course
- Covid-19 timelines: When—and how—to inform employees of an outbreak
- Apps and channels: Best tech to engage and support employees in times of crisis (Zoom, Slack, Teams, repurposed intranets and beyond)
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| WHO SHOULD ATTEND? |
| You should attend if you spend at least a quarter of your time in any of these areas: |
| Crisis communications • PR • Employee communications • Social media • Storytelling • Content marketing • Writing and editing • Media relations |
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| Question? Contact Shallon Blackburn at shallonb@ragan.com. |
| Sponsored by: |
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