Crisis lessons from Panera's viral moment on TikTok
What can PR pros and crisis communicators learn from Panera Bread's response to a viral TikTok video? Here's why the incident is a big missed opportunity for the restaurant chain.
 
 
Panera’s missed opportunity offers crisis response lessons
CRISIS COMMUNICATIONS
Panera’s missed opportunity offers crisis response lessons
What can PR pros and crisis communicators learn from Panera Bread's response to a viral TikTok video? Here's why the incident is a big missed opportunity for the restaurant chain.

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