The Scoop: Meta becomes latest to drop DEI as Zuckerberg calls for ‘masculine energy’

Plus: LA mayor faces criticism for international travel before fires; the reputational risk of ‘ghost jobs.’

The Modern Leader series: A fresh take on leadership

As The Grossman Group celebrates 25 years, Ragan is partnering with them to share the top attributes they see in modern leaders today.

Crisis lessons from Turo’s response to New Year’s Day attacks

The car rental company delivered a masterclass on transparent, empathetic communications.

The Scoop: Brands step up to drive LA wildfire relief efforts

Also: Biden remembers Carter as purpose-driven leader; ‘how to delete Facebook trends.

Cisco’s Rebecca Simons on how human connection shapes tech and space exploration

Rebecca Simons shares her framework for simplifying complex topics.

What Meta’s ‘free speech’ moves mean for brands

This is what to start doing now.

By the Numbers: What social media marketers fear most

According to new data from Sprout Social.

The Scoop: Meta removes fact-checkers ahead of Trump’s return

Also: McDonald’s ends DEI programs as conservatives push for changes; Washington Post, HuffPo each announce layoffs.

One Big AI Idea: Sentiment analysis

From surveys to social media, AI can help you understand how people think and feel.

Unconventional paths make for great PR pros

Despite a learning curve, these comms outsiders offer unique insights and expertise.

What now for AI in communications?

Ragan research points to continued growth but also growing concern.