To all the befuddled ad tech vendors scratching their heads over the hefty tech and financial requirements for Google's dicey cookie alternatives — fret not. Criteo’s got you. Additional coverage: Other things to know about - There are only 9 spots left to attend the Digiday Publishing Summit happening in Vail from March 25-27. Secure your pass to network with leaders from CBS, Disney and many more.
- Brands like AriZona Beverage Co. regularly optimize their targeting to send fewer, more relevant campaigns. Sponsored by Klaviyo.
- Interoperability is crucial to post-cookie data success for publishers and advertisers, as collaborative strategies are the way forward. However, another challenge is in defining interoperability in the first place. Sponsored by Optable.
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| Top Stories |  | | Ivy Liu |
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| | | | | It seeks to tap open web legacy to bridge third parties’ knowledge gaps as Google sticks to its cookieless deadline. | | |
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howdy! | | | | | Data from Boostr’s Q4 2023 Media Ad Sales Trends Report reveals that while Q4 wasn’t overlooked by advertisers, it was hardly a banner quarter. | | |
| | | | | Publishers and brands are seeing subscription adoption increase, with 76% of consumers subscribed to a streaming video platform and 62% using a retail subscription. Download this new report for more insights on the subscription economy. | | |
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howdy! | | | | | Adelaide is rolling out a new planning tool and dashboard called Flight Control that’s surprisingly being adopted across a wide array of media agencies, programmatic vendors and other ad-tech firms. | | |
| | | | | Once an ad is carefully crafted, the format in which it’s delivered to consumers is crucial, as not all formats serve the same purpose. Advertisers are building machine learning platforms to provide the best format experience to consumers. | | |
howdy! | | | | | With no e-commerce point-of-sale, Farmer’s Fridge’s director of marketing is tasked with thinking outside the box. | | |
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| | | | | Before cookies disappear for good, advertisers are confronting risks and misconceptions as they adjust data strategies. In a post-cookie world, they need multiple types of data but often think first-party data alone is sufficient. | | |
howdy! | | | | | For creators whose primary audience is on TikTok, that could put those creators in a difficult position, as brands may choose to move dollars to creators who have bigger audiences on the other platforms. | | |
howdy! | | | | | TikTok is gobbling up more and more ad dollars, poised for another serious gain this year, even in light of its latest bouts of turbulence. | | |
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