| Dear Subscribers,
As we bask in the Summer heat, with dreams of early morning Ryanair flights to salubrious locations, we wanted to keep you up to date with our Crowdfunding progress. And, of course, to assure you that we have actually been really busy! Honestly...it's true!
TEAM
First off...BIG NEWS! The Asterley Bros team is expanding and we are incredibly chuffed to have Joe Schofield join us as our Creative Director! It's all official, and press releases will be going out just before the campaign launches, but Joe will helping us drive the business forward, developing new products, processes, drinks and techniques. We are thrilled to have him on board!
The first product to be launching will be SCHOFIELD'S DRY VERMOUTH, developed in conjunction with Joe and Daniel Schofield, and designed to their very specific brief. English to it's core, it is a bright, crisp, floral and aromatic Dry Vermouth with an English wine blend as it's base. Launching October 2019.
We won't be Beta Testing this one I'm afraid, as the blending and profile have been selected by the brothers already, but all Crowdcube investors will receive samples, and there will also be early access and substantial discounts available for all our newsletter subscribers. Don't touch that dial...as they say...!
CROWDCUBE
Well, we are poised and ready to go, but now find ourselves in the August wilderness! It's not a great time to launch Crowdfunding campaigns unfortunately, because everyone is on the beach and on a permanent Caipirinha buzz...at least that's our experience anyway, so we will be launching in the first few days of September.
We have done the work though (and what a huge amount of work it is!) and will be sending out links to the full pitch deck, financials and our video a week or so before we go live.
In the meantime, please see a little sample video below, designed for social media posting in the run up to the campaign. | 