Here’s the hard truth: no matter how brilliant your new program might be, people can render it useless.
What you have isn’t a leadership challenge, but a human challenge. To some degree, we all spend time trying to influence others to think and act differently than they do—coworkers, family members, children, neighbors, friends, and so on. Unfortunately, we often resort to compulsion, coercion, and charisma only to meet resistance. But if sixty years of social scientific study has any merit, true and lasting influence involves strategy. So, here are a few strategies that should help in your situation.
