Fifteen years ago, Influencer introduced the business world to a bold idea: true leadership depends not on position or personality, but on an understanding of how the world works.

Drawing on 50 years of social science research and the study of leaders around the world, the newly titled Crucial Influence reveals a method for engaging personal, social, and environmental forces to influence behavior.

Leadership is intentional influence. It isn’t the vacuous or mystical thing that so many writers claim. It is a systematic process of influencing human beings to achieve important results. It’s about mobilizing behavior in the service of valued goals. At the end of the day, if behavior isn’t changing, you aren’t leading.

Attend this free webinar with author Joseph Grenny and training designer Justin Hale to learn about the Six Sources of Influence and how to be a more effective leader.

Join us live online and learn how to:

• Motivate and enable others.
• Identify and influence the behaviors that lead to desired outcomes.
• Transform teams and organizations.
• Lead others to achieve important goals.