Cruise lines protest CDC sailing ban; Having a backup PR plan; Brand purpose's staying power; and more

DAILY SCOOP

Cruise industry responds CDC’s sailing ban, H&M retracts statement on Chinese labor following boycotts, and Twitter takes responsibility for Capitol riot

Also: Microsoft reports large increases in email over the past year, Snapchat shares user data on holiday celebrations, readers weigh in on their feelings about flying, and more.

CRISIS COMMUNICATIONS

The most important PR plan is the backup plan

Here’s how PR pros should consider building in contingencies when thinking through their campaigns and crisis strategies.

LEADERSHIP COMMUNICATIONS

Is brand purpose overblown?

Consumers say they want companies to act ethically, but not many are willing to alter their purchasing habits — or sacrifice comfort for convenience.

SPONSORED CONTENT

Share your news with a targeted B2B audience

Gain visibility for your company news by sharing your press release with known industry influencers.

A DAY IN THE LIFE

Modera’s Alyson Yarberry on how to make giving back a foundational principle

With a mindset centered on service, a PR pro can make the work particularly meaningful, even during difficult times.

DAILY SCOOP

Facebook’s Zuckerberg proposes new systems to police social media content, General Mills defends reputation after shrimp-tail scandal, and Jay Leno apologizes for history of anti-Asian jokes

Also: Slack instantly removes its ‘DM anyone’ feature, journalists share top reasons for rejecting pitches, Chrissy Teigen leaves Twitter, and more.

STORYTELLING

5 stories to tell before a crisis strikes

Here are the essential narratives to focus on when building your brand reputation.

CRISIS COMMUNICATIONS

How to respond when a workplace crisis hits

Whether it’s sexual harassment, discrimination, workplace wrongdoing, or violence, a highly detailed response plan is essential for every organization, the consultant Erin Folk says.

WRITING & EDITING

30 words and phrases from the 1920s that are ‘cat’s pajamas’

It’s been a hundred years since these words were part of the everyday American lexicon. Do any of these old sayings deserve a closer look in modern times?

DAILY SCOOP

AstraZeneca dinged for inaccurate vaccine data in press release, productivity on collaborative tasks falters during WFH, and Citigroup bans Friday video calls

Also: Facebook shares tips for in-platform fundraising, NYC announces end to remote work for city employees, Goldman Sachs’ CEO responds to internal survey results, and more.

CONTENT MARKETING

Are you asking the right questions about your social media content?

T.J. Barber with BET Networks shares her tips on telling a compelling story with strong visuals and videos.

CRISIS COMMUNICATIONS

Cinnamon Toast Crunch flounders in shrimp-tail crisis

The sugary cereal’s digital team initially tried to deny a writer’s aquatic discovery on Twitter. The prawny saga has become must-see social media entertainment.

SOCIAL MEDIA

How to build a stronger brand to withstand the social media haters

The new rules of business branding are becoming clear, and organizations that have found big success should be prepared for a backlash online.

DAILY SCOOP

‘Ellen DeGeneres Show’ loses a million viewers, hospitals face scrutiny after price transparency scandal, and Microsoft reports Gen Z struggles with remote work

Also: Domestic air traveler numbers return to pre-pandemic levels, PR Council opens registration for its certificate program, Krispy Kreme offers free donuts with proof of vaccination, and more.

LEADERSHIP COMMUNICATIONS

Steps that organizations and individuals can take to create a sustainable, supportive workplace

APCO Worldwide’s Margery Kraus and Ragan Communications’ Diane Schwartz share their thoughts on growing the ranks of women leaders in the PR industry.