Digiday is launching a special project called Token to Play, which includes 10 stories exploring the challenges and opportunities associated with NFTs in media, marketing and gaming & esports. This 10-part series will cover everything from WTF is Web3 to the economics of virtual real estate to how DAOs can support publishers. Read all the coverage here. Additional coverage: - Joe Anthony sees Hero Media, a new media company he founded earlier this June, as one that's akin to Condé Nast or Vice. With a growing portfolio of brands, the company isn't there yet, of course, but one day. Read more about his strategy.
- Mini-holding company Meet the People invested in a Swiss loyalty rewards gatherer using blockchain tech to access vital consumer purchase habits data. Read about this and more in this week's Media Buying Briefing.
- A recent study found that advertisers are spending roughly a tenth of their budgets on click bait sites.
- Smaller and mid-sized esports orgs are now in the sights of management firm Dulcedo, which has acquired gaming and esports startup C4G Agency in a bid to capture their business, viewing them as a more cost-effective avenue into the world of esports brand partnerships.
- Since unveiling its official advertising partnership with Microsoft, set to launch under a new lower-cost subscription tier early next year, Netflix has announced another virtual fan event: Tudum, set for Sept. 24. More in this week's edition of the Digiday DealBook.
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| Top Stories |  | | Ivy Liu |
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| | | | | Decentralized autonomous organizations are considered by some to be the new business model, but how is the DAO model being applied to the media industry — and more importantly, should it? | | |
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howdy! | | | | | The plan is for Hero Media to help better monetize content with revenue-sharing mechanisms, ads and subscription services. | | |
| | | | | Interactive video isn’t just for expanding reach, it’s also a useful tool for retargeting campaigns and helps brands land at the top of shopping lists. | | |
| Advertisement |  | | |
howdy! | | | | | Mini-holding company Meet the People invested in a Swiss loyalty rewards gatherer using blockchain tech to access vital consumer purchase habits data. | | |
| | | | | Both opportunities and challenges are emerging as connected TV solidifies its role as part of the advertising mix for omnichannel marketers. | | |
howdy! | | | | | Selling real estate in the metaverse is the next digital frontier being pitched to brands, but all that glimmers isn’t necessarily gold. | | |
| Advertisement |  | | |
| | | | | With the deprecation of third-party cookies, marketers are adopting new strategies to identify customers and personalize campaigns. | | |
howdy! | | | | | A recent study found that advertisers are spending roughly a tenth of their budgets on click bait sites. | | |
howdy! | | | | | Smaller and mid-sized esports orgs are now in the sights of management firm Dulcedo, which has acquired gaming and esports startup C4G Agency in a bid to capture their business, viewing them as a more cost-effective avenue into the world of esports brand partnerships. | | |
| | | | | The ad tech and privacy regulation expert surveyed the present regulatory landscape and explained how Roe v. Wade’s overturn can affect ad tech firms in the latest Digiday Podcast episode. |
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