CSR in the metaverse: Why marketers must prioritize inclusivity and diversity

Good morning!

Diversity and inclusion have always been top-of-mind issues for internet users. 84% of LGBTQ+ adults agree that there are not enough protections on social media to prevent discrimination, harassment, and/or disinformation.

With brands from Heineken to Gucci flocking to the metaverse, we must ensure that there is a safe and inclusive space for the wide range of people involved with the metaverse’s creation from the start.

Shutterstock’s VP of Brand, Skip Wilson, looks at safety and inclusion in the metaverse and the role marketers must play in shaping CSR in brand-new digital landscapes.

Team ClickZ

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Metaverse

CSR in the metaverse: Why marketers must prioritize inclusivity and diversity

Skip Wilson

Big tech’s vision of the metaverse is coming. But as the hardware and software are created, we can build our new world as it should have been - and culture should be top of mind

The omnipresent owl: How Duolingo propelled its mascot to the metaverse

Benjamin Broomfield

"Although our main goal was to build brand love, we could also get a taste of how this move would benefit us in the future. It led to sign-ups that show how impactful the metaverse could be for our sales.” Read more

AR & VR

Matt McGowan, Snapchat: Bringing AR into your traditional marketing mix

Benjamin Broomfield

"Part of looking at misconceptions is looking at best practices. One of the biggest is that AR is not scalable, is hard to create, and is expensive. This is not true. It is extremely scalable." Download now

Brand utility

Blue skies and brand utility: How IBM's The Weather Channel became the US' 8th most trusted brand

Benjamin Broomfield

"Our latest brand health metrics study showed a 7.4% lift in brand favourability and a 7.7% lift in people saying The Weather Channel helps them make an impact on their community, and the world around them" Read more

Metaverse

The new rules for success in the metaverse era

Sofia Papadopoulou

In a new age of experience-driven web, brands need to expand their tools for engagement into a technology-driven palette. What are the key guiding principles to ensure success? Read more

AR & VR

Matt McGowan, Snapchat: Bringing AR into your traditional marketing mix

Benjamin Broomfield

Loyalty

Measuring for the customer: The future of brand loyalty

Benjamin Broomfield

Azlan advocates for a model that moves away from measuring products and services in individual channels, toward measuring success from a customer perspective. Download now

Brand awareness

Maintaining a cohesive brand personality throughout change

Benjamin Broomfield

Throughout change, it’s important to keep in mind your differentiators and what customers love about you. Where possible, you should aim to keep these constant. Download now

Third-party cookie

The Third-Party Data Deprecation Playbook

Shyam Lakhani

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AI

Empower Agents to Consistently Deliver

Amy Wright

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Analytics

Future of Marketing: Why Personalization Matters

Rucha Kadam

Consumers appreciate when companies recognise and prove they know their customers. With various ways to reach current and prospective customers, companies have numerous opportunities to personalize marketing messages. Download now

ClickZ Daily: Oct 31, 2022

Metaverse

Metaverse

AR & VR

Brand utility

Metaverse

Marketing Masters Podcast

AR & VR

Loyalty

Brand awareness

Resources

Third-party cookie

AI

Analytics