Hi John,

Connected TV (CTV) ad spending will triple from $10.86 billion in 2020 to $32.57 billion in 2025, according to EMARKETER’s forecast. Yet, an ID5 report found that over one-third of marketers find measurement to be a big challenge.  

Our latest Top Charts collection, “CTV Ads Work Across the Purchase Funnel, but Measurement Remains Difficult,” provides key insights into CTV advertising’s impact and challenges. Discover how CTV drives results at every stage of the customer journey and learn about the latest measurement trends.

You’ll learn:

• How CTV performs for awareness, consideration, and purchase goals
• The most-valued KPIs for measuring CTV ad success
• Key challenges in CTV ad measurement and attribution

Sincerely,
EMARKETER 

Made possible by MNTN.