| Happy Friday! Today we have Anna Kuzmenko, COO at BidMind by Fiksu, detailing why marketers must jump on the CTV hype train and shift their spend from linear to connected TV. She writes: When it comes to efficiency, video ads on connected TV should be the should be the choice you make. Compared to any other communication channel, CTV drives the highest level of both cost-efficient responses and sales. 52 percent of the responses caused by the media come from connected TV. Also, we take an in-depth look at how Brakes, a B2B food delivery service, implemented a direct to consumer business model on the SAP Commerce Cloud to address COVID-19 induced supply shortages. As a result, the Brakes successfully distributed over 1.5 million care packages to the most vulnerable individuals in the UK, and supplied 14,000 products to the staff at the Nightingale Hospital, which was built to care for patients with coronavirus in London. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. | 
