How emerging streamers are making moves to get their share of dollars and time spent
| Hi John,
YouTube, Amazon, and Hulu have made their mark on the connected TV (CTV) market, but smaller services are stepping up for their shot at both ad dollars and viewers. Discover the key drivers of CTV ad spending in “US CTV Time Spent vs. Ad Spending 2024: YouTube and Netflix Keep Leading the Pack.”
Here’s what the data tells us: Streaming bundles and promotions are driving subscribers to ad-supported tiers. Netflix, Disney+, and Max have the lowest reliance on ad-supported viewers. By 2025, there will be more YouTube and social network users than linear TV users in the US.
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Sincerely,
EMARKETER
Compliments of MiQ |
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