As advertisers increasingly turn to first-party data to engage audiences on connected TV, brands often don’t realize they already have the data they need — or how to use it.
For the brands that do, this first-party data is a CTV goldmine. Studies show that retargeting campaigns using first-party data outperform upper-funnel efforts — and savvy brands are using this tactic to run laps around the competition.
Join this live webinar on February 23 at 1 p.m. EST with Lauren Reedy, solutions architect at MNTN, to learn how CTV advertisers are maximizing first-party data for precisely targeted campaigns.
- How to collect and utilize first-party data
- Why CTV retargeting is essential to a true cross-device experience
- How first-party data engages brands’ most valuable audiences
Sponsored by: MNTN
Can't make the webinar? Register and we'll send you an on-demand recording after.
