CUESA's Weekly E-Letter | March 11, 2016
FEATURE
Decoding Animal Welfare Labels
Pasture raised. Hormone free. All natural. With so many buzzwords, it's hard to decipher labels on meat, eggs, and dairy products. Which ones are just greenwashing, and which ones can you trust?

Liberally used terms like "free-range" paint a bucolic picture that is far from the reality of today's industrial farming system. Raising animals in crowded confinement is the standard practice in America because it's efficient and profitable, but it's also inhumane. As consumer demand for humane and sustainable animal products grows, labels featuring bold claims and happy animals frolicking in lush pasture have proliferated in the meat and dairy aisles, most without federal regulation.

For CUESA, humane practices mean a lot of things, including allowing animals to engage in the natural behaviors that are important to their wellbeing, and minimizing stress to the animals, from birth to slaughter. We've detailed specific practices in our Sustainability Frameworks, and we endeavor to partner with producers whose practices align with these values.

To help you decode the language in the farmers market or at the butcher counter, here's a quick primer on some of the labels and terms you'll see. Stop by CUESA's Food Shed tent for our "Decoding Food Labels" exhibit on Saturdays this month to learn more.
MARKET FLAVORS
This Week's Picks
GUEST VENDOR
La Cocina Spotlight:
Aedan Fermented
SaturdaysTry handmade miso, koji, and other traditional Japanese foods made locally by Mariko Grady. La Cocina, a nonprofit food business incubator for low-income culinary entrepreneurs, is showcasing Aedan Fermented Foods at their Ferry Plaza Farmers Market booth on Saturdays this month.
FREE VENDOR WORKSHOP
Food Safety Seminar for Small Food Producers
Tomorrow | Are you a producer wondering if the new Food Safety Modernization Act (FMSA) rules apply to you? Tomorrow in the CUESA Classroom at 12:00 pm, FSMA expert Michael Kalish of Food Safety Guides will lead a free seminar for market vendors and anyone else in the food manufacturing, processing, distributing, or co-packing business.
BLOOM WITH A VIEW
Spring Farm Frolic
Sunday, March 20 | Celebrate the first day of spring with a day trip to two Central Coast organic farms. See beautiful blooms, lush vegetables, and goats at Lonely Mountain Farm and Lil Milkers Valley in Corralitos, then enjoy lunch and a hands-on flower arranging class at Four Sisters Farm in Aromas. Hello, spring!
HOT TICKET
Fizz & Pop: Spring Cocktails of the Farmers Market
Wednesday, April 27 | Shake off those winter blues and start spring with a spark! Taste the changing seasons with CUESA and the United States Bartenders Guild in an evening of pop tunes and fizzy craft cocktails infused with the bright flavors and colors of the spring farmers market. Buy your tickets now to take advantage of early-bird pricing!
SEASONAL RECIPE
Harvest Table Salad
Pickled spaghetti squash, carrot, fennel, goat cheese, and sorghum popcorn come together in this colorful salad celebrating the winter-spring cusp, from chef Levi Mezick of The Harvest Table in St. Helena.
FROM OUR PARTNER
Get Gone "Travel Bite" Contest Winner Announced
Congratulations to the winner of our Get Gone "Travel Bite" contest, Peter Ruddock! Peter wins a $200 Ferry Plaza Farmers Market gift basket, courtesy of Get Gone. Thank you to the 100+ contestants who participated, including these runners-up! Stay tuned to Get Gone for future contests.
Upcoming at the CUESA Classroom

All programs are free unless otherwise noted. Ferry Plaza Farmers Market programs take place in the CUESA Classroom, south of the clock tower, behind the Info Booth.

Market to Table Demo: Michael Lee Rafidi, RN7 | Tomorrow, March 12 | 10:30 am

Free Food Safety Seminar for Small Food Producers | Tomorrow, March 12 | 12:00

Market to Table Demo: Tony Ferrari & Jonathan Sutton, Hillside Supper Club | Saturday, March 19 | 10:30 am

See our full calendar »
Local Food Happenings

Edible Education 101 at UC Berkeley | Tuesdays, now through April 26 (registration opens one week prior to each lecture) | Berkeley

Flavor! Napa Valley | March 16-20 | Napa

Bay Area Seed Swap and Celebration | March 18 | Berkeley

California's Artisan Cheese Festival | March 18-20 | Petaluma

Of the Sea Film Screening (features H&H Fresh Fish and CUESA) | March 19 | Sebastopol

It's All about the Soil: Farming on a Hot Planet | March 20 | Petaluma

Far West Fungi Semi-Annual Farm Tour and Potluck | March 20 | Moss Landing

"It's Hot in the Kitchen": Craft Entrepreneurship with Hannah Hoffman | March 26 | SF

The Mediterranean Jewish Table with Joyce Goldstein | March 31 | SF

Sapore di Marzo Pizza Dinner Series (Benefit for Kitchen Table Advisors) | Throughout March | SF

Food & Farm Film Fest at the Roxie | April 1-3 | SF

Exploratorium After Dark: Taste and Smell (with CUESA) | April 7 | SF

Golden Gate Restaurant Association Annual Industry Conference | April 11-12 | SF

5th Annual Childhood Obesity Bay Area Conference | April 16 | SF


The True Cost of American Food Conference | April 14-17 | SF

"Of Land and Legacies" with Gail Myers | April 16 | SF
Market Update

This is the most up-to-date information about sellers attending the market as of today. Please stop by the Info Booth for a market map or check online for any last-minute changes.

Saturday, March 12
New location: Zuckerman's Farm (south driveway during asparagus season)
Returning:
Blossom Bluff Orchards, The Farmer's Wife, Flatland Flower Farm, G.L. Alfieri Farms, Hayes Street Grill, Hodo Soy Beanery, Mountain Ranch Organically Grown, Namu Noodle, Nicasio Valley Cheese Company, Thistle Meats, Tomales Farmstead Creamery, Tout Sweet Patisserie, Wise Sons Jewish Delicatessen
Out:
Baia Pasta, Devoto Gardens & Orchards, Happy Quail Farms, June Taylor Company, Swanton Berry Farm

Tuesday, March 15
Out:
Snyders Honey

Thursday, March 17
Returning: Dirty Girl Produce, The Farmer's Wife
CUESA, 1 Ferry Building, Suite 50, San Francisco, CA 94111
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