WardsAuto – Customer Experience Edition
WardsAuto The Big Story - Dealer Issue
 

NOVEMBER 21, 2019

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Dealers, Beware of TCPA Litigation Risk

The Telephone Consumer Protection Act requires marketers to get customers’ OK to call or text them.

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Dealership Videos: Perfect Is Enemy of Good

In one Facebook video that was shot using a smartphone, a staffer’s finger is visible in the frame. Utah used-car dealer Nick Markosian says it turned out to be one of his company’s most-liked videos.

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Millennials Want to Own Vehicles, Survey Says

Millennials, representing 30% of the global population, seem to be embracing vehicle ownership as much as prior generations, even if they live in cities.

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