In the digital era, brands have a choice: use their data to treat people like targets and clicks, or use data to treat people like individuals. Customer-obsessed retailers Dr. Martens and Wildfang choose the latter, using data in innovative ways to maintain their cult-like followings and build long-term customer relationships.

Attend this webinar to find out how these two edgy brands use a customer data platform to run more relevant and efficient marketing campaigns that grow the business and create customer relationships for life.