AUGUST 26, 2022

Selling Your Next Car With Customer Data Platforms

Customer Data Platforms can integrate data and create user profiles so you can engage with high-value, high-intention buyers and target them cross-channel to purchase their next car.

New-Car Markups: From Buyer Remorse to Resentment

About 80% of 3,500 respondents surveyed in May and June say they paid at or above MSRP for a new vehicle within the previous 90 days, GfK researchers say. That’s something that was virtually unheard of before the pandemic.

Luxury Brands Outperform Mass Market in Consumer Study

Satisfaction with luxury nameplates increases 2.6% to 80 in the American Customer Satisfaction Index Automobile Study 2021-2022, while mass-market vehicles hold steady with a score of 77.

Hollis Talks Toyota's Slower Pace, Long-Term Vision

"We'll be ready when the market is ready," Toyota’s North American sales chief Jack Hollis says of engineering shifts.

Honda, Sony Partnership to Drive Evolution of Mobility

Newly formed company Sony Honda Mobility aims to sell high-end electric vehicles with advanced technology starting in 2025 and provide mobility services.

Advertisement