Mar 06, 2024

Brands are always thinking about ways to improve their customer experience. But what sometimes seems like a good idea in theory can come back to bite the organization in practice. That’s why it’s important to test every CX improvement and keep a close eye on unintended consequences. Today, contributor Steve Petersen gives us a step-by-step look at a confusing subscription renewal process and reasons why all marketers need to inject CX with a dose of reality.

And to improve user experience for marketers, HubSpot added navigation enhancements. You can read about all of HubSpot’s February releases here.

Another experience heading our way: The MarTech Conference kicks off In less than two weeks. Over 50 marketing experts will be discussing customer experience, data-driven strategies and many other topics. Get all the details and claim a free pass so you don’t miss out.

Chris Wood,
Editor

Customer experience

A CX reality check: When good intentions meet clunky execution

Explore the disconnects behind this brand’s customer experience initiative, and how martech and MOps teams can provide viable solutions.

HubSpot

HubSpot’s February 2024 releases include advanced forecasting with AI, new integrations and more

Explore new updates and features across all hubs and tiers make HubSpot more powerful than ever.

Social media marketing

The zero-sum game of social media: When going viral spells disaster

What used to be a promising domain for growth and creativity has degraded beyond repair.

MarTech buyer's guides

New for 2024! Guide to marketing automation platforms

Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage.

Social media marketing

Meta suffers major outage at Facebook, Instagram, WhatsApp and Threads

What the company is calling a "glitch" kept more than 500,000 users across the world from accessing the tech giant's platforms.

Marketing management

Winning the B2B race from sales to profitability

Growth is exciting, but profitability is the real prize. Learn when to shift your focus from acquisition to retention and lifetime value.

Conversion optimization

Convert more leads into happy customers

Most leads go cold if they aren’t contacted quickly enough. Learn how to drive faster lead response to capitalize on prospects’ peak interest and start converting more into happy customers.

B2B marketing

Can a programmatic approach bring efficiency, savings to B2B lead gen?

B2B lead generation is often a time-consuming, manual process. Maybe it’s time to re-think how it’s done.

T-minus two weeks until MarTech

Cutting-edge martech solutions are a click away

The-5-pillars-of-AI-operations-in-marketing

Join Microsoft, Salesforce, Tealium and other leading companies at the MarTech Conference, online March 19-20, for FREE. Together, you’ll discover technologies, solutions and strategies that can help you deliver exceptional customer experiences in the age of AI No registration fee, no travel, no time out of the office.

See the agenda

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