| Customer experience trends in 2021: What do the experts predict? It’s that time of year again, when we turn to the experts for their predictions about what will occur in the next 12 months. So, what will be the focus for customer experience in 2021? Let’s find out… |
Brand Purpose Best Practice Guide The concept of ‘brand purpose’ is not new, but as consumers want more than a transactional relationship with the brands they buy from, it is increasingly vital for companies. Econsultancy’s Brand Purpose Best Practice Guide defines brand purpose, explains how to create and implement a purpose, and offers examples and ways to measure its impact. |
Ecommerce trends in 2021: What do the experts predict? It’s been a major year for ecommerce, as consumers shifted their spend online due to retail closures. But what will happen on the back of huge acceleration in the industry? We spoke to the experts to find out what they think is in store for ecommerce in 2021. |
A day in the life of… Harmony Murphy, GM of UK advertising at eBay "With so much change going on, marketers should embrace it. Now is a time to be open to new things. This period can be used by marketing teams to gain a deeper understanding of their consumers and try new strategies or approaches – this is a test and learn phase to be made the most of." |
Sponsored by Iterable How wellness platform Urban is succeeding with personalisation Urban’s business proposition of creating face-to-face connections between consumers and wellness practitioners needed a serious rethink once the global pandemic took effect. Not only did it pivot towards an expert video content offering, as founder and chief technology officer Giles Williams revealed at Econsultancy Live, it also supercharged its data-led personalisation strategy by working with cross-channel growth marketing platform Iterable. |
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| The Fundamentals of Marketing Measurement and Analytics Incorporating advice from marketing data experts from companies including Google, Digitas UK and Dentsu Aegis Network, this best practice guide explains approaches to marketing measurement and analysis, in order to help teams turn this understanding into a core competency. |
Digital Transformation Monthly – December 2020 This month’s Digital Transformation Monthly looks at brands which are seeking to stay ahead in a rapidly changing market with their digital innovations. |
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State of Content Marketing Report 2020 We analyzed 600,000+ tweets, hundreds of thousands of search queries, 1,200,000+ blog posts, and surveyed 1,500+ marketers across the globe to help you build an informed content strategy. Check out our report to analyze the content marketing industry trends and challenges, find new optimization tactics, and explore the most in-demand content professional skills. |
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Just announced: three Festivals in 2021 We’re proud to present a series of three Festivals in 2021, beginning with The Bottom Line on 23-25 March. Gain actionable insight and fresh thinking that will empower you to make better decisions. |
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Stay on top of 2021 - no crystal ball necessary |
To get your business ready for next year, now is the perfect time for you and your team to build digital, marketing and ecommerce skills and capabilities. Whether you need to close digital skills gaps, support your strategic decisions or need instant access to best practice, data and the latest trends, we’ve got you covered. Navigate the entire digital landscape, through our wealth of resources, from our digital platform and EconLearn hub to blended learning academies. |
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Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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