In three years, 25% of global retail sales will come from ecommerce. For merchants, optimizing customers' online experience has never been more important. But what's good for shoppers can be an opportunity for crooks.
It boils down to friction — anything that slows customers from completing a purchase. Deciding when, how, and where to introduce friction during a transaction is the key to keeping fraudsters at bay without impacting conversions.
Ekata’s all-new ebook, "Friction — Friend or Foe?," provides critical insights into the role of friction and strategies for reducing it.
Download the ebook to learn:
- Current friction trends and challenges in ecommerce transactions.
- How friction impacts merchants and consumers.
- Strategies for minimizing friction without increasing fraud.
- Balancing fraud prevention and user experience.
