Businesses today understand they need to be customer-focused in their marketing as well as in all of their other operations. To ensure that customers and prospects have the ideal interactions with their brands at every touchpoint, marketers first need in-depth information about the journey buyers currently navigate on their way to making a purchase, as well as how they interact post-purchase.

Great customer experiences are easier to imagine than to actually understand and deliver, which is why tools that help marketers analyze the customer journey -- customer journey analytics (CJA) software -- are finding a spot in businesses’ technology stacks.

MarTech's all new "Enterprise Customer Journey Analytics Tools: A Marketer's Guide" report examines the market for customer journey analytics and what you should expect when implementing this software into your business.