On a recent Econsultancy webinar, editor Ben Davis discussed the topic of customer journey optimisation with Iain Noakes, former VP Effectiveness Marketing & Optimisation at The Economist, and Ben Wild, Business Lead at Coveo. Here are a few highlights from the discussion.
There has been quite a bit of buzz surrounding Clubhouse, the invite-only audio-driven social network, but what does the future hold for audio chat platforms?
In this section of Digital Shift, Neil Perkin looks at other innovations in social audio over the last quarter, including Spotify and Discord’s recent moves into the medium.
Time is short, resources are limited and the demands on brands to keep the conversation going are almost limitless. A new report by Econsultancy in partnership with Bynder, Time to Create – Adopt Creative Automation to Plug the Content Gap, explores agile content strategy.
Optimising Marketing Spend Best Practice Guide Econsultancy’s Optimising Marketing Spend Best Practice Guide provides guidance about how to thrive despite budget cuts during these ‘unprecedented times’.
Digital Transformation: Agility and Innovation Best Practice Guide Econsultancy’s Digital Transformation: Agility and Innovation Best Practice Guide explains how organisations can adapt to changing circumstances, benefitting from continuous exploration and innovation, by applying key agile principles to marketing, ecommerce and innovation practice.
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Join our next quarterly briefing and hear from our very own founder Ashley Friedlein and a panel of senior brand marketers as they explore how marketing and ecommerce will change in H2 and beyond.
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