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| News for Today's Top Marketers |
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Starbucks, Airbnb try 'featured tweets' By Lauren Johnson Earlier this summer, Twitter started beta testing a new feature that gives brands more creativity and control over how their accounts appear. Now, it seems to be rolling out the feature to a wider swath of brands. Read more » |
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Using nothing but its product By Robert Klara |
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Our most popular posts, from Heineken to Arnold Schwarzenegger By Tim Nudd |
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A look at Havas PR's annual trend predictions By Marian Salzman |
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ActionAid's follow-up to 'All I Want for Christmas Is a Goat' By Angela Natividad It isn't easy refreshing your Christmas music playlist. A worthy original with just the right mix of novelty and nostalgia is hard to find. Read more » |
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Transparency and value will be key for marketers By Steven Rosenblatt Location-based advertising and marketing technology has seen tremendous growth and improvement in 2016. Read more » |
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Chris Jones stars in Saatchi's 'Holiday Hypnosis' By Angela Natividad Walmart's holiday ad begins by reminding us of something we already know: Kids love Christmas. They can't sleep. They tear their presents open like wild animals. They scream. Read more » |
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Featured Jobs | Bandujo Advertising + Design New York | 14 West Baltimore, Maryland (US) | The Richards Group Dallas, Texas | Green Flash Brewing Company San Diego, California | VistaGraphics, INC Virginia Beach, Virginia | |
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Multiscreen audiences will supercharge change By Anna Bager It's pretty clear on the verge of the end of the year that 2016 has been a truly extraordinary year for digital video. Read more » |
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Ripped-off clip racked up 2.4 million views in 2 days By Lauren Johnson Saturday Night Live has become notorious in recent years for its spoofs of brands that are often almost too realistic. Read more » |
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Disney is selling all advertising for its content By Jason Lynch Yet another big media company is teaming up with Snapchat in a bid to reach millennials. Read more » |
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