Earlier this summer, Twitter started beta testing a new feature that gives brands more creativity and control over how their accounts appear. Now, it seems to be rolling out the feature to a wider swath of brands.
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News for Today's Top Marketers
Starbucks, Airbnb try 'featured tweets'
By Lauren Johnson
Earlier this summer, Twitter started beta testing a new feature that gives brands more creativity and control over how their accounts appear. Now, it seems to be rolling out the feature to a wider swath of brands.
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Using nothing but its product
By Robert Klara
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Our most popular posts, from Heineken to Arnold Schwarzenegger
By Tim Nudd
A look at Havas PR's annual trend predictions
By Marian Salzman
ActionAid's follow-up to 'All I Want for Christmas Is a Goat'
By Angela Natividad
It isn't easy refreshing your Christmas music playlist. A worthy original with just the right mix of novelty and nostalgia is hard to find. 
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Transparency and value will be key for marketers
By Steven Rosenblatt
Location-based advertising and marketing technology has seen tremendous growth and improvement in 2016.
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Chris Jones stars in Saatchi's 'Holiday Hypnosis'
By Angela Natividad
Walmart's holiday ad begins by reminding us of something we already know: Kids love Christmas. They can't sleep. They tear their presents open like wild animals. They scream. 
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Multiscreen audiences will supercharge change
By Anna Bager
It's pretty clear on the verge of the end of the year that 2016 has been a truly extraordinary year for digital video.
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Ripped-off clip racked up 2.4 million views in 2 days
By Lauren Johnson
Saturday Night Live has become notorious in recent years for its spoofs of brands that are often almost too realistic.
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Disney is selling all advertising for its content
By Jason Lynch
Yet another big media company is teaming up with Snapchat in a bid to reach millennials.
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