Good morning, Marketer, and inflation is cooling in many categories.

The Adobe Digital Price for December shows year-over-year price decreases, and marginal price increases month-over-month, especially for promotional categories. (Grocery still rose 13.5% YoY, but price increases have slowed in the last three months.) Appliances were down 2.1% YoY, up 3.8% MoM; electronics were down 12% YoY, up 1.9% MoM.

All of this suggests that holiday online promotions were steep in November, but disciplined. Instead of price-cutting chaos — or supply-chain anarchy, for that matter — marketers got their holidays back, to some degree.

What can marketers do this year as some signs of stability return? Maybe take some steps to reduce martech bloat, or assemble a customer value squad. On the more experimental side, here’s how marketers will be fine-tuning their approach to web3.

Chris Wood,
Editor

How to build a customer value squad — and why

A small, cross-functional team copes best with volatile, uncertain, complex and ambiguous environments — in the operating room or in marketing.

5 steps to reducing martech bloat through API integration

Having too many tools is useless when you’re not maximizing their collective power. Follow these steps to create a unified martech ecosystem.

2023 predictions: How marketers will approach web3, virtual experiences and gaming this year

As the metaverse hype cycle wanes, marketers will target specific technologies that add value to their plans and strategies.

Is your company doing enough to drive loyalty in the new year?

It’s time to evolve your loyalty program into a loyalty experience. In order to deliver meaningful results, we need to bring together various perspectives as we approach the intersection of customer experience and brand loyalty. Join us on January 12th where we dive into how we can transform customer experiences through loyalty.

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