Good morning marketers, are you ready to offer live support via text?
Customers want more text-based customer service channels, and most would rank “human interactions” above technology-enabled experiences, according to a recent survey from customer experience platform UJET. When asked about customer support preferences, 72% of consumers said having the ability to text with a live agent in real-time would improve their overall customer service experiences. For marketers, a key ingredient in building a holistic customer experience means giving customers different ways of contacting your support teams.
Texting is one thing – but do you know what else customers like? Privacy. Marketers are investing more in protecting user data in the coming year, new research from Braze shows. Seventy-one percent of marketing executives surveyed said they expect their company’s investment in data privacy to increase this year. With GDPR and now CCPA, there are real legal and financial incentives for companies to prioritize data privacy. Further, 84% of consumers said they declined to do businesses with companies that required too much personal information. Three out of five said they have deleted apps from their phones due to privacy concerns.
This week, LinkedIn rolled out several new features for Sales Navigator to make it easier to add leads from the sales prospecting platform to Salesforce, share content within a Sales Navigator account, get alerts when a company account shows signs of growth and more. The new features are designed to streamline sales tasks and create more efficient workflow processes for sales teams using LinkedIn for identifying and prospecting new customers.
Don’t forget there’s more news below, including YouTube’s latest efforts to help creators make money.
Taylor Peterson,
Deputy Editor
