Retail media networks are at the intersection of customer experience and data, crossing at that golden moment when shoppers are ready to buy. That’s why brands are spending more on them, and why the digital marketing world is watching closely. Today, we’ve got insights from RMNs and agencies about the direction this dynamic space is heading. It’s still very fragmented, but some big players are connecting (at least some of) the dots.
Also today, contributor Gene De Libero dives into the critical topic of martech efficiency. Unraveling complexities in the stack leads to what’s on all marketers’ minds: ROI.
And while we’re on the topic of martech stacks…would you consider taking a few minutes to complete the MarTech Replacement Survey? It’s an important part of our coverage, and we’ll share the findings later this year when all the results are in. Thank you!
Chris Wood
Editor
