SEO Tip of the Week: Developing an effective link building strategy
Taken from Econsultancy's SEO Best Practice Guide
"Search engines determine the relevance of webpages by the links between them. A good volume of well-placed links can encourage organic traffic to a site, but marketers must tread carefully. Links that are deemed by search engines not to benefit human audiences, and that look to be ‘gaming the system’, will be penalised, which could lead to a severe loss in traffic. This means it is crucial for businesses to have a link building strategy in place that considers Google’s three key metrics for determining relevance: expertise, authority and trustworthiness. " | 
