Hello!

Customer experience (CX) has come a long way since the nascent days of commerce. Or has it? LogMeIn’s Ryan Lester discusses how there is still much work to be done.

He writes: Clearly there is no silver bullet to solving many of the CX woes that still plague businesses today. By focusing on empowering CX agents to do their jobs better, striking the right balance between tech and human collaboration and creating friction-less experiences, will help companies make much needed progress in fixing a broken CX for good.

Also, Cybereason’s CMO Roi Carmel shows how brands can safely approach political topics in their marketing, branding and advertising efforts.

There are many ways to tackle political subjects without getting political, says Roi. The key is to identify a pain point and laser focus on solutions. Strongly align your brand as the solution provider.

Also ICYMI:

• MessageBird, the cloud communications platform company, has announced it is on a mission to do away with waiting on hold forever by officially entering the $350 Billion Customer Service market with the launch of Inbox.ai.
• Folloze announced the launch of its Personalized Marketing Platform, empowering B2B marketing teams to deliver relevant and contextual experiences across every stage of the customer lifecycle.
• SpotOn Transact, an innovative payments and software company, announced $50 million in Series B funding.
• Digital advertising consortium, AdLedger, released a study showing only 6% of brands, agencies, and publishers are satisfied with the current digital advertising ecosystem.
• Build-A-Bear selects Salesforce as its strategic partner in digital transformation as it plans to diversify its retail portfolio, evolve its business model, and build stronger relationships with consumers.
• Criteo announced the global availability of its new Traffic Generation solution, which helps advertisers to connect with new audiences to drive engagement and increased website traffic.