Hello! Hope you’ve had a good weekend?

It is Cyber Monday today and we have a new report from Tobii Pro that highlights key findings from this mega day for online shopping. Simple ads which show a deal or saving are good attention grabbers, while informational ads and video ads without a quick call-to-action prove less useful.

We also have five insights about the future of programmatic advertising. Today, the rapidly growing adoption of tools like AI, chatbots, geofencing using location QR codes, and machine learning are invading everything from our watches to refrigerators. The future of marketing is clearly leaning away from manual strategies.

Enter programmatic advertising, automating the ad-buying, and targeting process on the web. Today, with more readily-available data on every consumer than at any other time in history, brands are using this information to target extremely granular audiences across the web.

Also ICYMI:

• Intema and SqueezeCMM announced a strategic partnership that will include analytics integration and a single source for email, social and advertising performance, regardless of publishing platform.
• Shopify’s live map shows over 900,000 sales made per minute, during Black Friday and Cyber Monday.
• Meanwhile, Adobe estimate that almost $30bn will be spent in the US over the whole Black Friday long weekend.