CYNOPSIS
02.06.17
Good morning.It's
Monday February 6, 2017and this is your first early morning briefing.
Tonightâs Premieres:
FOX: APB at 9p
Outdoor Channel: Wardens at 9:30p
Travel: Trip Testers at 11p
Univision: Pequenos Gigantes USA at 8p
Tonightâs Finale:
Nat Geo: StarTalk at 11p
IN THE NEWS
HBOâs
Game of Thrones and
Veep were repeat winners at the DGA Awards, for top drama and comedy directing. Other TV winners included
HBOâs
The Night Of,
CBSâs broadcast of the
Tony Wards,
Fox reality show
American Grit, and
NBCâs
Saturday Night Live. TV winners at the
American Society of Cinematographers Awards on Saturday night included
HBOâs
Game of Thrones and
The Night Of, and
USAâs
Mr. Robot.
Alec Baldwin returned as
President Donald Trump on
Saturday Night Live this weekend, and host
Kristen Stewart dropped the F-bomb in her opening monologue, but SNLâs most notable segment was a surprise appearance by
Melissa McCarthy as media hater Sean Spicer at a White House press briefing. âIâd like to begin today by apologizing on behalf of you, to me, for how you have treated me these past two weeks,â McCarthy-as-Spicer shouted. âAnd that apology is NOT accepted.â
The Patriots may have won the game, but for many people the Super Bowl was all about the ads. From
Foxâs
Empire to
Ford going âFurther,â to film teasers and
Febreezeâs odor odes, along with timely spots touching on immigration, spots spanned the emotional spectrum. Howâd they rate with viewers this year?
The Patriots may have won the game, but for many people the Super Bowl was all about the ads. (Plus the moving moment former president George H.W. Bush and his wife Barbara took to center field to perform the coin toss, and Lady Gaga dropping down from the roof for a halftime show that ended with a mic drop.) From
Foxâs
Empire to
Ford going âFurther,â to film teasers and
Febreezeâs odor odes, along with timely spots touching on immigration, ads spanned the emotional spectrum. Howâd they rate with viewers this year?
Once the dust settled both on and off-the-field, it was
Budweiserâs much-discussed âBorn the Hard Wayâ that generated the highest digital share of voice as the game came to a close, according to ispot.tv, which leveraged online activity, online views and social actions for each of the gameâs commercials. Weâll have more data tomorrow but for now, hereâs the top ten:
1. Budweiser âBorn the Hard Way,â - 18.71% of online activity.
2. Netflixâs âStranger Things Season Two: 1984 â 13.14%
3. T-Mobileâs â#UnlimitedMovesâ with Justin Bieber â 9.3%
4. Mr. Cleanâs âCleaner of Your Dreamsâ â 8.55%
5. Audiâs âDaughterâ â 5.2%
6. Kiaâs â Heroâs Journeyâ featuring Melissa McCarthy â 4.38%
7. Buickâs âNot So Pee Wee Footballâ featuring Cam Newton â 3.48%
8. 84 Lumberâs âThe Journey Beginsâ â 3.05%
9. Nintendo Switch â 2.59%
10. Skittlesâ âRomanceâ â 2.58%
In his pre-Super Bowl interview with Donald Trump,
Fox Newsâ
Bill OâReilly asked the president why he respects his Russian counterpart, Vladimir Putin, given that heâs a known killer. âWe got a lot of killers, you think our countryâs so innocent?â responded Trump. (âI want to know what the Russians have on Donald Trump,â said House Democratic leader
Nancy Pelosi on
Meet the Press that morning, after the clip was released.) More footage from the conversation will air on
The OâReilly Factor tonight and tomorrow at 8p.
Nat Geo went big for upcoming scripted series
Genius, with the networkâs first stand-alone spot in the Super Bowl. The 45-second promo, called âBad Romance,â followed Lady Gagaâs halftime show. Series premieres Tuesday, April 25.
Beverly Hills plastic surgeon Michael Obeng is suing
E!,
NBCUniversal and
Bright Roads Productions, claiming that while he intended to appear on reality show
Famously Married (previously titled Second Wives Club) with his spouse to show his happy marriage and promote his business, the series instead âwas designed to incite personal conflicts between Plaintiff and his wife and specifically to incite their divorce.â (According to court records, Obengâs wife filed for divorce in July.) Obeng is seeking an order to keep any footage of his family from airing.
A blackout of
Northwest Broadcasting-owned affiliates on
Cable One ended days before the Super Bowl, avoiding a mutiny from football fans. âWeâre pleased to restore these channels to our customers, and we appreciate their patience and loyalty while we worked to reach an agreement,â said Cable One VP
John Gosch.
A CYNOPSIS MESSAGE
Are You Up On The New Influencer Strategies?
There's no question influencers can significantly increase awareness when it comes to television. But are you getting all you can out of your brand ambassadors? Have you tracked down the most powerful voices â who are not necessarily the biggest â to champion your content most authentically? Motivate them to create the kind of micro-targeted, customized messages that make a difference?
If the answer is no, then join us on 2/9 to get the answers you need!
REGISTER NOW for the webinar.
PRODUCTION & DEVELOPMENT
ABC ordered a pilot for
Household Name, a comedy starring
Carol Burnett as a larger-than-life eccentric actress, written and exec produced by
Michael Saltzman and exec produced by
Amy Poehler via her
Paper Kite.
Universal Television is the studio. Pilots for
Losing It, from
DJ Nash (
Truth Be Told) and
Kapital Entertainment, and an untitled single dad comedy written by
Dannah Phirman &
Danielle Schneider (
Hotwives) are set at
ABC Studios.
The alphabet net gave the green light for a pilot spun off from
The Goldbergs, from Goldbergs creator/exec producer
Adam F. Goldberg, executive producers
Marc Firek,
Happy Madison and
Seth Gordon and
Sony Television, as well as comedy
Jalen Vs. Everybody, starring former NBA player and
ESPN commentator
Jalen Rose, from
Nahnatchka Khan (
Fresh Off the Boat).
CBS gave a pilot order to a
S.W.A.T. reboot, exec produced by
Shawn Ryan (
The Shield),
Neal H. Moritz (
Preacher),
Justin Lin (
Scorpion) and
Aaron Rahsaan Thomas (
Friday Night Lights).
Sony Pictures Television will co-produce with
CBS Television Studios. The net also picked up a pilot for buddy comedy
Brothered Up, from
Mark Gross (
Man With a Plan) and CBS Television Studios.
The CW ordered a pilot for
Valor, a military drama from writer/musician
Kyle Jarrow about an elite unit of helicopter pilots. Jarrow EPs with
Bill Haber (
Beauty and the Beast) at CBS Television Studios. Also on the way: a pilot for new
Greg Berlanti DC Comics project
Black Lightning.
Coming off of NATPE and the Realscreen Summit, the
Nonfiction Producers Association added 10 new member companies:production companies
Anomaly Entertainment;
Blackfin Productions;
Bottle Rocket Films;
INvelop Entertainment;
Diana Marcketta;
Mix Tape Media;
Pink Sneakers and
Red Rock Films, as well as new Associate members
Media Central and
Wise Entertainment Law.
Top 10 Weekend Domestic Box Office Estimates:February 3-5, 2017
Split (Universal) $14.6 million (week 3), cume revenue $98.7 million
Rings (Paramount) $13.0 million, opening weekend
A Dogâs Purpose (Universal) $10.8 million (week 2), cume revenue $32.9 million
Hidden Figures (Fox) $10.1 million (week 7), cume revenue $119.4 million
La La Land (Lionsgate) $7.5 million (week 9), cume revenue $118.3 million
Resident Evil: The Final Chapter (Screen Gems) $4.5 million (week 2), cume revenue $21.9 million
Sing (Universal) $4.1 million (week 7), cume revenue $262.9 million
Lion (Weinstein) $4.0 million (week 11), cume revenue $24.7 million
The Space Between Us (STX) $3.8 million, opening weekend
xXx: The Return of Xander Cage (Paramount) $3.73 million (week 3), cume revenue $40.0 million
Source: comScore
A CYNOPSIS MESSAGE FROM NCM
From Viral Hit to Box Office Gold
Thanks to an effective viral campaign,
Rings spooked Millennials out of social media and into our theaters, giving
NCM an industry-leading
6.5 A18-34 rating. It's scary how many GRPs we deliver in Q1.
AtNCM we've got the best content, Millennial reach, and the data to back it up.
We're
America's Movie Network..
COMING UP
Syrian refugee documentary
After Spring, executive produced by
Jon Stewart and
Chris McShane, will make its national television debut on Friday, February 10 at 9p on
Starz. The documentary is available for Starz subscribers on the Starz app and Starz on Demand now.
Suffering from Super Bowl ad withdrawal?
Animal Planet will premiere
Worldâs Funniest Animal Commercials on Friday, February 10 at 9p.
Terry Crews (
Brookly Nine-Nine) hosts the one-hour special that also features adoptable cats and dogs.
Nickelodeon is commemorating Black History Month with a series of PSAs honoring contemporary and historical African Americans. The first four original 30-second spots will highlight the accomplishments of current prominent individuals including
Gordon Bellamy,
Misty Copeland,
Marcus Samuelsson and
Elaine Welteroth. The fifth spot will honor groundbreaking African Americans throughout history who have paved the way for future generations.
Leading up to Hollywoodâs big night,
AXS TV will air a special episode of
Nothing But Trailers: The Oscars Binge, premiering Wednesday, February 22 at 8p. Clips will show Oscar-nominated films, and films starring Oscar-nominated actors.
Romeo Santos, âThe King of Bachata,â will return to
Univisionâs
Premio Lo Nuestro stage as recipient of the âPremio Lo Nuestro a la Excelenciaâ award for his extraordinary musical career and contributions made throughout the years to Latin music. Santos will also perform his soon to be released single, on Thursday, February 23 at 7p.
A new season of cooking series
El Sabor de Vallarta launches on
Canal 22 Mexico tomorrow at 3p. Airing Tuesdays and Thursdays, the show features the cooking techniques and gastronomic adventures of restaurateur/poet/radio host Nacho Cadena.
CASTING
Emmy winner
Edie Falco (
Nurse Jackie) will play defense attorney Leslie Abramson on
NBCâs upcoming
Law & Order: True Crime - The Menendez Murders. âIâve known Edie for more than two decades,â said executive producer
Dick Wolf. âOur working relationship started when she was among an elite group of actors who made multiple appearances as defense attorneys on
Law & Order in the early â90s.Edie was at the top of that list. She did a fabulous job on Law & Order and, as Leslie Abramson, will knock the role out of the park.â
Isaiah Washington (
Greyâs Anatomy) and
Vanessa Bell Calloway (
Saints & Sinners) landed recurring roles on season 4 of
Starzâ
Survivorâs Remorse, slated to return this summer.
Reno Wilson (
Mike & Molly) won a series regular role in
NBC drama pilot
Good Girls, playing a mall security guard.
Kevin Sorbo (
Hercules) will recur as a new villain on
CWâs
Supergirl, airing Mondays at 8p.
David Walton (
About a Boy) will co-star in
CBS comedy pilot
9J, 9K and 9L, starring and co-created by
Mark Feuerstein (
Royal Pains).
Athena Karkanis (
Low Winter Sun) and
Hilary Jardine (
Van Helsing) will recur on season 3 of
CBS summer series
Zoo.
William Shatner (at least his voice) will be in in season 7 of
Discovery Kidsâ
My Little Little Pony: Friendship Is Magic.
DIGITAL DATA
Streaming service
FilmStruck, developed and managed by
Turner Classic Movies, is now available on Google Chromecast second generation and Chromecast Ultra devices. The service will also launch on Roku, Playstation 4 and Xbox One on the coming months.
ADVERTISING & BRANDS
The top NFL playoff ad spenders this year were
Ford,
AT&T,
Verizon,
General Motors,
Anheiser-Busch,
Geico,
McDonaldâs,
Toyota,
Yum! Brands and
Nationwide, reported
MediaRadar.
AT&T,
Geico,
Yum and
Nationwide were new to the top 10 list, while
Fiat Chrysler,
Nissan,
Apple and
Best Buy dropped off. AT&T had the biggest increase, up 281 percent versus last year.
Local TV advertising will grow from $20.9 billion in 2016 to $24.2 billion in 2020, projects
BIA/Kelsey. Local programmatic, about 1-2 percent of the total, is expected double in 2 years.
DISTRIBUTION
CTV Beam (formerly known as Cable Television of East Alabama) is offering subscribers a âfirst look,â free 30-day preview of
TV One on Ch. 127.The net is being added to CTV Beamâs Digital Elite tier.
A CYNOPSIS MESSAGE
Join the celebration as Cynopsis turns 20 this year!
FEBRUARY 7 // 4:30 - 8:00PM // NYC
What better way for Cynopsis to celebrate our 20th Anniversary than by honoring the best of the best in the industry weâre so proud to cover? You'll have the chance to mix and mingle with industry leaders over drinks and hors d'oeuvres at the Edison Ballroom in NYC and enjoy our featured video created & sponsored by Situation Interactive.
Find out more and register today:
www.cynopsistvawards.com.
RATINGS
The series premiere of
CBSâs
Superior Donuts on Thursday grabbed a 1.9 rating among A18-49 and was first in its timeslot with 10.6 million viewers. The launch of
NBCâs
Powerless scored a solid 1.1 in the demo.
The season premiere of
Travel Channelâs
Bizarre Foods with Andrew Zimmern attracted more than one million total viewers, and garnered P25-54 ratings that were 26 percent higher than its year-ago timeslot levels and 12 percent higher than the prior season average.
The January 28 premiere of
Lifetimeâs
Love by the 10thDate drew 1.5 million total viewers and was cableâs #1 original telecast on Saturday night among W25-54 and W18-49, according to Nielsen Live+3 data. It was also TVâs #1 telecast of the night with African American A25-54, W25-54 and W18-49; as well as TVâs #1 non-sports telecast of the night with African American total viewers and A18-49.
January 2017 marked
TLCâs highest rated January in three years among all key women demos. For the month, TLC was up +33% among W25-54, up +20% among W18-34 and up +17% among W18-49.Among ad-supported cable networks in prime for the month, TLC ranked as #6 with W18-49, #7 with W25-54 and #9 with W18-34.
The emerging broadcast television networks
Bounce,
Grit,
Escape and
LAFF posted ratings increases in the January ratings period. Bounce finished the month with Primetime growth of +12% in Households, +2% in Women 18-49 and +7% in P 25-54 versus January 2016. January was Gritâs strongest month ever in Primetime in HHs (+51% versus January 2016), P18-49 (+67%), P25-54, (+69%) and Men 18+ (+36).Escape saw January Prime increases of +81% in HHs, +43% in P18-49, and +78% in Women 18+, while Laff had gains of +81% in HHs, +147% in P18-49, +118% in P25-54, +105% in W18+.
Live + Same Day AA Homes:Thursday, February 2, 2017 based on time period averages.
Source: Nielsen
CBS: 5.2/9
The Big Bang Theory 8.9/16, Superior Donuts 6.5/11, Mom 5.4/9, Life in Pieces 4.2/7, Training Day 3.1//6
ABC 4.4/8
Greyâs Anatomy 5.6/10, Scandal 4.4/8, How to Get Away With Murder 3.2/6
NBC: 3.1/6
Superstore 2.4/4, Powerless 1.9/3, Chicago Med 4.0/7, Blacklist 3.2/6
FOX: 1.8/3
Hellâs Kitchen 2.2/4, My Kitchen Rules 1.4/2
UNIVISION: 1.1/2
Despertar Contigo .9/2, Vino El Amor 1.2/2, El Color de la Pasion 1.2/2
CW: .9/2
Supernatural 1.1/2, Riverdale .7/1
TELEMUNDO: .9/2
La Fan .6/1, La Dona 0.9/2, El Chema 1.1/2
A18-49 Ratings: ABC 1.8/7, CBS 1.6/6, NBC 1.1/4, FOX .9/3, UNI .7/3, TELE .7/2, CW .5/2
EXECUTIVE MOVES
Silent Crow Arts is expanding its NYC factual production buseiness with the hires of
George Puckhaber as Head of West Coast Operations, and
Maura Teitelbaum as Head of TV/Lit. Puckhaber served as VP of Production at Original Productions, while Teitelbaum created the book division for Abrams Artists Agency.
This Day in History: 1952 - Queen Elizabeth II succeeded King George VI to the British throne.
Answer to Our Last Trivia Question: Who rents Paulâs old apartment in
Mad About You (1992-1999)?
Seinfeldâs Cosmo Kramer. Kudos to: Max Leinwand-MediaPlace/NY, Matt Willence-ITN Networks/NYC, Meredith Wayne, HTS/NYC, Joseph Mwamba-VH1 Networks/NYC, Eric Litt-Tribune Broadcasting/Chicago, Charlie Conner-KOKI/KMYT/Tulsa, OK, Stacey Tenenbaum-ST Casting/LA, Lorrie Shilling/El Segundo, CA, Terrence Moss-TV Talking Heads/LA, Tom Moore-Kalt Productions/LA
Todayâs Trivia Question: 28 cast members from 1990âs
Goodfella appeared on which TV drama (6 regular, the rest recurring and guest stars)?(
Email trivia@cynopsis.comwith your answer and be sure to include your name, company, city and time zone. Unofficial rules: A limit of four correct answers from each time zone will be selected.).
Drama Anagram: Cried Tamely
(Email trivia@cynopsis.com; first three respondents with the correct answer who arenât in trivia - will be posted along with the answer on www.Cynopsis.com.)
Keep Watching & Reading,
Lynn Leahey: Editorial Director
@Lynn_Leahey 02.06.17
Roberta Caploe: Publisher
@robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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WHAT'S ON TONIGHT - MONDAY FEBRUARY 6, 2017
ABC: The Bachelor, Quantico
CBS: Kevin Can Wait, Man With a Plan, Superior Donuts, 2 Broke Girls, Scorpion
CW: Supergirl, Jane the Virgin
FOX: 24: Legacy, APB
[p]
NBC: The New Celebrity Apprentice, Timeless
PBS: Antiques Roadshow, Antiques Roadshow [r], Independent Lens
Telemundo: La Fan, La Dona, El Chema
Univision: Pequenos Gigante USA
[p], Vino el Amor, El Color de la Pasion
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