Cynopsis 06/04/18: ABC considering Roseanne spinoff focused on Darlene; Samantha Bee set to address you-know-what; Bravo cancels The Imposters

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Good morning. It’s Monday June 4, 2018 and this is your first early morning briefing.

Tonight’s Premieres:
AMC: Dietland at 9p, Unapologetic with Aisha Tyler at 11p CW: Whose Line Is It Anyway at 9p DIY: Pool Kings at 9p Fox: So You Think You Can Dance at 8p ID: People Magazine Investigates: Cults at 9p, The Real Story with Maria Elenas Salinas at 10p TV One: Evidence of Innocence at 10p WE tv: Dietland at 9p
IN THE NEWS ABC is reportedly exploring the possibility of a Roseanne spinoff centered on Sara Gilbert’s character, Darlene. Roseanne producer Carsey-Werner is involved, according to TMZ, and John Goodman is “very interested.” The new show could save the jobs of actors, writers and crew affected by the decision to cancel Roseanne after Roseanne Barr posted a racist tweet, as well as fill the hole the cancellation left in ABC’s fall schedule. CNN noted that a deal could necessitate the production company buying out Barr’s stake in the show, which might complicate matters. How will the behaviors of young consumers impact the future of entertainment? That’s a challenge tackled in a study from USC’s Annenberg Innovation Lab and creative agency Trailer Park. “Marketing Content in the Attention Matrix” found that the biggest barriers for entertainment marketing were word of mouth (1 in 2 respondents A18-34 said, “I don’t have to search for entertainment, it finds me”), short attention spans (the #1 reason young consumers don’t like videos is “if they’re too long”), and tone of the ad (70% say they’re more likely to remember an ad “if it makes me laugh”). Consumers under 25 were as likely to discover a trailer on social as they were on TV. Hallmark Channel announced it has “parted ways” with Mark Steines, co-host of Home &Family. Steines had hosted the lifestyle talker since 2012, most recently with Debbie Matenopoulos. While these days abrupt exits can lead to speculation of bad behavior, there was no hint of ugliness when a shaken Matenopoulos talked about Steines’ exit on Friday’s show. “Our dear friend, our very good friend, and my wonderful co-host for years, Mr. Mark Steines, is no longer with Home & Family,” said Matenopoulos. “He has been an amazing friend to all of us here at Hallmark Channel…and we want to thank him from the bottom or our hearts.” Said Hallmark Channel, “Shows evolve and change all the time….We truly wish Mark all the best in his future endeavors.” MSNBC’s Joy Reid issued another apology as more offensive old blog posts surfaced, including one with Senator John McCain’s head photoshopped on the body of a mass killer. “While I published my blog, starting in 2005, I wrote thousands of posts in real time on the issues of the day. There are things I deeply regret and am embarrassed by, things I would have said differently and issues where my position has changed,” said Reid. “Today I’m sincerely apologizing again.” NBCUniversal stood by its star, saying the decade-old posts “are not reflective of the colleague and friend we have known on MSNBC for the past seven years.” President Trump nominated Democrat Geoffrey Starks to replace FCC commissioner Mignon Clyburn, who resigned in April. FCC chairman Ajit Pai applauded the move, saying Starks “has a distinguished record of public service, including in the FCC’s Enforcement Bureau.” Starks is currently an assistant bureau chief of the Enforcement Bureau. Samantha Bee will address the controversy over her calling Ivanka Trump a vulgar name on last week’s Full Frontal when the show returns on Wednesday. But it won’t be the first time she’s brought up the subject outside of Thursday’s public apology. Accepting a Television Academy Honors award for her show’s coverage of the Time’s Up and #MeToo movements just hours after that apology, Bee said, “Every week I strive to show the world as I see it, unfiltered. Sometimes I should probably have a filter.” State Farm and Autotrader suspended advertising on the show after Bee’s offensive remark aired. A former Epix digital officer was sentenced 51 months in jail for defrauding the network of nearly $8 million. Emil Rensing pleaded guilty to one count of wire fraud year, after using false and stolen identities to get money from Epix for services never rendered. The defense had sought a sentence of just over a year, but in his memo, the judge said, “Rensing fails to appreciate the seriousness of his crime and has not fully accepted responsibility for his crime.” The Imposters won’t make it to season three on Bravo. Series finale of the dark comedy, which has averaged .13 among A18-49 and 419,000 total viewers in Live+SD during its sophomore run, airs Thursday, June 7 at 10p. Last week, Sinclair provided data to the FCC on the Indianapolis and St. Louis markets, where it says it should be allowed to keep two of the top four stations after its Tribune merger. Sinclair is seeking a waiver from that restriction, though it does plan to divest itself of nine TV stations in other markets where the merged company would violate the rule. International TV festival SeriesFest announced the official selections for this year’s pilot competition taking place at the fourth annual event in Denver, Colorado from June 22-27. Fifty-six titles from nine countries - Australia, Morocco, France, Thailand, Israel, Denmark, Greenland, India and the United States - will compete against one another in three categories: “Independent Pilot,” “Digital Short Series” and “Late Night.”

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PRODUCTION & DEVELOPMENT Stephen David Entertainment formed a strategic partnership with cultural consultancy sparks & honey to create a new model for documentary and reality programming that identifies content that will resonate with today’s culture. “As we search for the next big idea and talent, partnering with the team at sparks & honey, and their proprietary system, is like having hundreds of people in casting and development,” said Stephen David, CEO of Stephen David Entertainment. Mike Scully (The Simpsons) signed a new multi-year overall deal with 20th Century Fox Television. In addition to serving as showrunner for fall comedy Rel, Scully is developing an animated series with his wife, Julie Scully, and Paper Kite Productions. FX ordered a third season of Legion. Superhero drama has two more episodes to go in season two, Tuesdays at 10p. Canada’s Bell Media picked up Bad Boys spin-off LA’s Finest, starring Jessica Alba and Gabrielle Union, from Sony Pictures Television. Top 10 Weekend Domestic Box Office Estimates: June 1-3, 2018 Solo: A Star Wars Story $29.3 million (week 2), cume revenue $148.9 million Deadpool 2 (Fox) $23.3 million (week 3), cume revenue $254.7 million Adrift (STX) $11.5 million, opening weekend Avengers: Infinity War (Buena Vista) $10.4 million (week 5), cume revenue $642.9 million Book Club (Par.) $6.8 million (week 3), cume revenue $47.3 million Upgrade (BH Tilt) $4.5 million, opening weekend Life of the Party (WB) $3.5 million (week 4), cume revenue $46.3 million Breaking In (Uni.) $2.8 million (week 4), cume revenue $41.3 million Action Point (Paramount) $2.3 million, opening weekend Overboard (PNT) $2.0 million (week 5), cume revenue $45.5 million Source: comScore COMING UP Actress/singer Bridget Everett has recorded a new version of her blues song “Rock Bottom,” featuring customized lyrics highlighting the booze-soaked antics of baseball announcer Jim Brockmire, played by Hank Azaria. The song is featured in a season-finale promo for Brockmire, now airing on IFC; finale airs Wednesday, June 20 at 10p. This Wednesday’s episode was postponed, but in its place Azaria-as-Brockmire will be live-tweeting the NBA finals on the Brockmire Twitter account. iHeartCountry will once again serve as the official radio partner of the fan-voted 2018 CMT Music Awards, simulcasting the live show from Nashville on Wednesday, June 6, at 8p. ADVERTISING 81% of marketers named the unskippable 6-second pre-roll as the best digital video ad formant, in a study by Adweek and GumGum. 27% of respondents described them as very effective, and 54 said they were effective. The three biggest digital video advertising challenges? Annoyed viewers (55%), ineffective creative (46%) and ad skipping (43%).
DIGITAL DATA Mary Meeker’s internet trends report for the Code Conference last week said growth of smartphone unit shipments had stalled in 2017, while internet user growth was just 7% for the year, versus 12% in 2016. What is growing: voice-controlled products. Amazon Echo’s installed base in the U.S. jumped from 20 in 3Q17 to over 30 million in the fourth quarter. With iPhone growth slowing, Apple is considering a greater push into digital advertising, reports the Wall Street Journal. The WSJ said Apple is meeting with companies like Snap and Pinterest about participating in a network distributing ads across apps via a revenue-sharing model. Hulu LLC chief content officer Joel Stillerman, Tim Connolly, SVP of partnerships and distribution, and SVP of experience Ben Smith are all leaving the company as part of a major reorg. Hulu’s content teams will be split among two groups, one including live TV and SVOD content licensing, acquisition and business functions, and the other focused on original programming. Stillerman had joined Hulu a year ago from AMC Networks; his job has been eliminated. Hulu’s technology and product organizations will be combined under new chief technology officer Dan Phillips, previously COO of TiVo. Jaya Kolhatkar, most recently SVP of global and data analytics platforms for Walmart, has been named to the newly created role of chief data officer. Netflix’s positive impression rating among U.S. Republicans has dropped 16% from January 2018 through May 31, and among Democrats it has risen 15%, according to data from brand perception research firm YouGov. While the streamer did sign a multi-year deal with President Obama’s Higher Ground Productions, and a conservative movement is urging subscribers to #CancelNetflix, “There’s no political slant” to the service’s programming, said chief content officer Ted Sarandos on May 29. Facebook finally figured out how to deal with its Trending Topics section, which faced criticism first for curators who allegedly suppressed conservative news stories, and then for algorithms that ran fake or inaccurate items - the social media giant is deleting it. “We found that over time people found the product to be less and less useful,” said Alex Hardiman, head of news products, in a blog post, adding that Facebook is testing other ways to draw attention to breaking news. Crypt TV ordered a sophomore season of The Look-See, which drew over 30 million views on Facebook, YouTube and Crypt TV’s web site for season one. Monster show returns with four new episodes Wednesday, July 25.

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The Cynopsis Measurement & Data Conference Sponsored by TV Time, Discovery Inc. & Data + Math August 2 | 10:30AM – 3:00PM | Dream Downton, NYC SESSION SPOTLIGHT: THE BOTTOM LINE ON WHAT ADVERTISERS WANT Featuring: Starcom, Del Monte Foods, Horizon Media & Amobee Measurement and data are transforming both agency and client approaches. This candid conversation will feature agencies and brands talking about what they want and need around consistent, transparent measurement, the benefits and risks of programmatic, and more. VIEW FULL AGENDA

RATINGS BBC America’s Killing Eve kept up its winning streak, finishing its freshman run as the only scripted series on television to have an unbroken record of ratings growth among A25-54 and A18-49 in over a decade in Live+3 Nielsens. The finale delivered series highs with 1.25 million viewers (up 86% from the premiere), 545,000 among A25-54 (up 127%) and 378,000 among A18-49 (up 100%). Game 1 of the NBA finals on ABC drew 17.4 million viewers, 7% less than the first game last year. Among A18-49, the game scored a 6.3 rating. Science Channel had its highest rated May ever in Primetime among Adults/Men 25-54 and Total Viewers P2+. In total day, the month was also the highest rated May ever for the network with Adults/Men 25-54 and Total Viewers P2+, and the 12th consecutive month of year over year ratings growth among Adults 25-54. Animal Planet’s The Zoo ended its second season in May, averaging 1.2 million viewers and a .45 rating among A25-54 for the month, consistently driving Animal Planet into ad-supported cable’s Top 10 on Saturdays at 9p among A25-54 and Total Viewers P2. Season two was up +21% among A25-54 versus season one, and was also up +35% and +57% among 18-34 and 2-17, respectively. Live + Same Day Viewers AA (millions) Thursday, May 31, 2018 time period averages Source: NTI, Galaxy as dated Live+SD ABC: 11.25 million Jimmy Kimmel Live: Game Night 8.61, NBA Countdown 9.19, NBA Finals Game 1 13.61 CBS: 5.31 million Big Bang Theory 6.67, Young Sheldon 6.58, Mom 5.37, Mom 5.37, Life in Pieces 4.04, SWAT 3.88 NBC: 4.43 million America’s Got Talent 5.06, World of Dance 3.17 FOX: 1.76 million MasterChef 1.91, Beat Shazam 1.61 CW: .70 million Supernatural .8, Black Lightning .6 Thursday A18-49: ABC 3.9/13, CBS .9/4, NBC .9/4, FOX .5/2, CW .2/1 EXECUTIVE MOVES Cornelia Frame was promoted to Vice President, Casting and Talent Relations, Disney Channel. Most recently, Frame served as Executive Director, Casting and Talent Relations. Anna Robertson was named Vice President, Growth and Partnerships for the ABC Owned Television Stations. Previously, Robertson worked on strategic initiatives and special projects for Disney|ABC Television. Juma Entertainment appointed Lisa Mao to the role of Vice President, Development. Mao joins the production company after five years with Warm Springs Productions. Creative content company Alkemy X promoted Brittany George to Director, TV & Digital Content. George had been working to help grow the company’s Original Content Division, while developing and producing shows in partnership with Discovery, Travel Channel, Fuse, and MTV. This Day in History: 1912 – Massachusetts passed the U.S.’s first minimum wage law. Answer to Our Last Trivia Question: What was the name of the support group John joined on Dear John (1988-1992)? One to One Club. Kudos to: Sandra Kratc/Astoria, NY, Andrew Goldman-Ownzones Media Group/NYC, Charles Lor/NYC, Claire Hambrick-A+E Networks/NYC, David Westberg-SAG-AFTRA Federal Credit Union/Burbank, Susan Nessanbaum-Goldberg-M and S Entertainment/LA, Lorrie Shilling/El Segundo, CA Today’s Trivia Question: Who played Captain Redbeard on a 2009 episode of SpongeBob SquarePants?
(Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four correct answers from each time zone will be selected.) Answer to Friday’s Anagram: Hi Tough Genies = Eight Is Enough. Kudos to: Matt Fishman-CBS Television Stations/NYC, Paul Blutter-Walk and Talk Production Rentals/Burbank, Tom Moore-Kalt Productions/LA Series Star Anagram: Ice Slam Swirls (Email trivia@cynopsis.comwith youranswer; first three respondents with the correct answer who aren’t in trivia will be posted in tomorrow’s newsletter.)

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JOB OPENING: SR MGR COMMUNICATIONS/Smithsonian Channel/NYC: Execute strategies to support prgrmng, ratings, sales & branding goals. Increase brand awareness & drive tune-in. Mng special events & mng publicity for linear & digital/OTT content. 7+ yrs of comm exp in entertainment/media. Full info/apply HERE (6/8) JOB OPENING: E! News (Freelance)/NBCU/LA: Produce daily news stories, breaking news stories, as well as feature stories for future airdates. Minimum 4 years experience in a news production environment. To apply, please send resumes to enewsproductions@nbcuni.com(6/8)
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JOB OPENING: ACCOUNT EXECUTIVE/Machinima/California: Resp for driving sales efforts & reaching ad sales targets for Machinima, the premiere digital video programmer of gamer and fandom-focused content. 3+ yrs exp digital media sales w/in a Ent/media or ad agency. Full info/apply HERE (6/7)
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WHAT'S ON TONIGHT - MONDAY JUNE 4
ABC: The Bachelorette, The Crossing CBS: Mom [r], Man With a Plan [r], Superior Donuts [r], Living Biblically [r], Elementary [r] CW: Supergirl, Whose Line Is It Anyway [p] FOX: So You Think You Can Dance [p] NBC: Stanley Cup Final PBS: Antiques Roadshow [r], Al Capone: Icon [r], Independent Lens TELEMUNDO: Mi Familia Perfecta, Al Otro Lado Del Muro, El Senor de los Cielos UNIVISION: El Rico y Lazaro, Papa a Toda Madre, Por Amar Sin Ley

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Cynopsis 06/04/18: ABC considering Roseanne spinoff focused on Darlene; Samantha Bee set to address you-know-what; Bravo cancels The Imposters

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