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Cynopsis at Cannes Lions: Day Five
06/22/18

It’s the last day of school and that means silliness and dramatics across the board. In a panel about confidence, British actor David Oyelowo performed Shakespeare with a surprise (and surprised) participant from the audience. The most anticipated panel, with many expecting former WPP CEO Sir Martin Sorrell to be interviewed by New Yorker writer Ken Auletta, turned out to have Sorrell leading the line of questioning until Auletta turned the tables on him, much to the audience’s delight. We may not be much wiser when it comes to the accusations leveled against Sorrell, but everyone like’s a metaphorical boxing match. Throughout the week we’ve learned about authenticity, disruption, data and creativity. We know companies should feel a greater sense of social responsibility and algorithms tell you not just what consumers are doing but why. And the robots are coming – in fact they’re already here, doing your taxes, measuring your blood sugar and taking your orders at KFC. Overall it was a quieter fest than in years past, with fewer participants, fewer yachts and no Ferris wheel in sight. But how did the professionals feel about the pared down version of Lions? Let’s find out at the closing party!

QUICK TAKES FROM CANNES

“My life has always worked in mysterious ways. It’s not like you wake up and say, ‘Boy, I hope I’m going to be the face of sexual harassment in the workplace,’” said Gretchen Carlson, journalist and new Chairman of Miss America Organization at a panel about Miss American in the era of #metoo. Now the woman who helped take down Roger Ailes is taking on the task of modernizing Miss America (not to be confused with Miss USA, formerly owned by Donald Trump). Heading up the organization was not something Carlson had planned on, but when approached, the 1989 winner of the crown felt it was her call to duty. Together with Leslie Sims, COO of Y&R, Carlson discussed the changes taking place to the nearly 100-year-old institution: The participants are now candidates, not contestants, in a competition, not a pageant. Their motto is, “Preparing great women for the world and preparing the world for great women.” As previously announced, the swimsuit competition will be done away with completely on the September 9 broadcast, although state contests will still include the bathing suit rounds this year. Future plans include featuring talents that historically have been hard to televise, but for now they’re taking baby steps, says Carlson. “We saw the attention of one big announcement, but it’s safe to say we’re going to continue to evolve.”

Sir Martin Sorrell and Ken Auletta took the Lumiere stage for a verbal boxing match about the future of journalism and the media business. Sorrell, who stepped down as CEO of WPP in April after accusations of misconduct, swatted back allegations of abuse, saying, “Am I an easy person to deal with? I am demanding. Maybe I talked to the wrong 20 or 25 people.” Sorrell talked about industry needs as pertaining to his new media company, S4 Capital: “[Clients want agencies that are] more flexible, much faster, cheaper, to be more global, more local – agencies that can co-locate with them, and deal with millennials and influencers.” Auletta speculated what would happen if the bottom falls out the ad industry. "Without ad dollars the media ecosystem will collapse, and I don’t believe the subscription model is a substitute," he said. "The middle and working class haven’t had their income rise in roughly 10 years, so the thought that the average citizen who already spends roughly $260 a month for subscriptions — and that’s not including gas and electricity — can afford to pay for Facebook or even a newspaper is fallacious." As far as the future of journalism, Auletta feels we need to start covering news beyond just the White House. "The president of the United States lies all the time and the press has to point that out when he lies," he said; however, right now television is “wall-to-wall Trump.” “We risk reinforcing the view of people who support Trump that think we are out to get him. That weakens journalism."

Susan Somersille Johnson, CMO of SunTrust Bank, revealed the formula to confidence at a morning panel on the main stage. “One - know what matters most, because when your priorities are clear your confidence doesn’t waver. Two – get educated. Three – forget shame and pride and lean on a friend.” Somersille Johnson said research shows everyone is capable of achieving financial confidence, and once you reach it you have greater life satisfaction because feeling like you have control over money is actually more reassuring than having money. British actor David Oyelowo, probably best known for his portrayal of Dr. Martin Luther King on “Selma”, told the audience he doesn’t believe confidence is innate. “It’s something that is learned. And that is to do with preparation,” he says, attributing his own to success to three things: self-awareness, selflessness and being self-taught. “There are actors who don’t like watching themselves on screen – I love it. Partly because I can’t believe I’m on the big screen, but to also, you learn a lot about what didn’t work,” he said. “There is no such thing as arriving, as an actor, it’s a journey with no destination.”

A panel about redefining femininity asked everyone – women, men, ad agencies – to own their actions. “Makeup is more than a cosmetic,” said Senior VP of CoverGirl, Ukonwa Ojo. “It’s like an armor. Once you put it on you feel like you’re ready for whatever you’re going to take on. Makeup gives women superpowers. By making it seem like it’s frivolous, we’re almost telling women they can’t enjoy that power. And I’m saying, if you’ve got a superpower, use it. Slap on the power red lipstick. Own the fact that you need your cat eye and make it ok to say, ‘This is a tool of confidence for me.” For those in the audience Ojo’s message was clear and simple: “This is the audience that determines what culture values, and if we have a culture that values masculinity over femininity, this audience also has to own that,” said Ojo. “If we want to change that and say that we see a world where everyone is equal, then this is the audience that is going to tell that story.”

Parkland Survivors Madison Leal, Kai Koerber and Sam Zeif closed out the sessions on the Debussy stage, describing the horrific events of February 14, when 17 individuals lost their lives at Marjory Stoneman Douglas High School in a school shooting. “Nobody should ever have to feel that feeling,” said Zeif, as he described texting his brother who was in another classroom, while hiding from the gunman himself. Koerber, who has started an organization called Societal Reform Corporation, felt frustrated that, “this is a kid that was reported multiple times to multiple mental health counselors. No one paid attention, they just wanted to pass him along. I felt it was my purpose to put in place some kind of mental health curriculum that teach students and faculty to recognize these things and how to deal with it.”

What Was Your Biggest Take-Away from Lions?

“It was a really inspiring week. It seems like the ad community is all on the same page about what it needs to do to make a difference. Seems like the ad community is embracing equal right, equal pay, there’s a lot of statements about diversity. I think that was nice.” - Male Ad Executive

“That the CMOs are two years behind what actual people are doing on the internet. The themes they’re hitting on is stuff anyone could have told them two years ago. I write a parody of this type of stuff, and then I come here and CMOs, these massive organizations, consumer companies, they’re talking about the same stuff without irony. ‘We should look at influencers and maybe not use the ones that have fake followings.’ Like, duh.” – Digital Prophet

“It seems like the agencies only care about their awards. They don’t really care about a lot of stuff going on. They’re just having a booze up.” - Member of the Press

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FRIDAY’S LIONS AWARDS

Titanium

Grand Prix
Palau Pledge

PALAU LEGACY PROJECT

HOST/HAVAS, Sydney

SONG ZU, Sydney / THE POOL COLLECTIVE, Sydney / YUKFOO, Melbourne

RED AGENCY, Sydney

AUSTRALIA

Titanium Lions
Today at Apple

APPLE INC.

APPLE INC., Cupertino

USA

It’s a Tide Ad Campaign

PROCTER & GAMBLE

PROCTER & GAMBLE, Cincinnati / SAATCHI & SAATCHI, New York

RATTLING STICK, Santa Monica / ARCADE EDIT, New York / THE MILL, Los Angeles / PERSONAL MUSIC, Miami / HEARD CITY, New York

HEARTS & SCIENCE, New York

TAYLOR, New York / MARINA MAHER COMMUNICATIONS, New York

PLATINUM RYE ENTERTAINMENT, Chicago / MKTG, Cincinnati / PROCTER & GAMBLE, Cincinnati

USA

Dundee: The Son of a Legend Returns Home

TOURISM AUSTRALIA

DROGA5, New York

DROGA5, New York / REVOLVER/WILL O'ROURKE, Sydney / BISCUIT FILMWORKS, New York / SECOND CHILD, New York

UM, New York / UM, Sydney

DROGA5, New York / KOVERT CREATIVE, Santa Monica

EXILE EDITORIAL, New York

USA

Bloodnormal

ESSITY

AMVBBDO, London

SOMESUCH, London / TRIM EDITING, London / 750MPH, London / THE MILL, London / FRAMESTORE, London

KETCHUM, London

UNITED KINGDOM

Nothing Beats a Londoner

NIKE

WIEDEN+KENNEDY, London

RIFF RAFF, London / MR PAPE, London / 750MPH, London / FINAL CUT, London

MINDSHARE, London

UNITED KINGDOM

Creative Effectiveness

Grand Prix
Savlon Healthy Hands Chalk Sticks

ITC

OGILVY MUMBAI

INDIA

Gold Lions
The Child Replacement Programme

MARS

COLENSO BBDO, Auckland

STARCOM, Auckland

IMPACT PR, Auckland

STARCOM, Auckland

NEW ZEALAND

Cheetos Museum

CHEETOS - FRITO LAY NORTH AMERICA

GOODBY SILVERSTEIN & PARTNERS, San Francisco

CAVIAR TV, Los Angeles / COMPANY 3, Santa Monica / WHITEHOUSE POST, Santa Monica / ONE UNION RECORDING, San Francisco

OMD USA, New York

THE MARKETING ARM, Los Angeles / KETCHUM, San Francisco

USA

Glass: The Lion for Change

Grand Prix
Bloodnormal

ESSITY

AMVBBDO, London

SOMESUCH, London / TRIM EDITING, London / 750MPH, London / THE MILL, London / FRAMESTORE, London

KETCHUM, London

UNITED KINGDOM

Gold Lions
The Worst Soap Opera

UNICEF

PAGÉS BBDO, Santo Domingo

OMD DOMINICANA, Santo Domingo

PAGÉS BBDO, Santo Domingo

DOMINICAN REPUBLIC

Sindoor Khela – No Conditions Apply

TIMES OF INDIA

FCB INDIA , Mumbai

INDIA

Sustainable Development Goals

Grand Prix
Palau Pledge

PALAU LEGACY PROJECT

HOST/HAVAS, Sydney

SONG ZU, Sydney / THE POOL COLLECTIVE, Sydney / YUKFOO, Melbourne

RED AGENCY, Sydney

AUSTRALIA

Gold Lions
Nature Represented

SAMBITO

MARURI GREY, Guayaquil

ECUADOR

Trash Isles

PLASTIC OCEANS/LADBIBLE

AMVBBDO, London

LADBIBLE, London

LADBIBLE, London / LADBIBLE, London

UNITED KINGDOM

Black Supermarket

CARREFOUR

CARREFOUR, Massy / MARCEL, Paris

PRODIGIOUS, Paris / ICONOCLAST, Paris / NIGHTSHIFT, Paris / GUM, Paris / DMBM, Paris

FRANCE

Film Lions

Grand Prix Campaign
It’s Another Tide Ad; It’s a Tide Ad; It’s Yet Another Tide Ad; It's yet another Tide Ad, Again.
PROCTER & GAMBLE

PROCTER & GAMBLE, Cincinnati / SAATCHI & SAATCHI, New York

RATTLING STICK, Santa Monica / ARCADE EDIT, New York / THE MILL, Los Angeles / PERSONAL MUSIC, Miami / HEARD CITY, New York

HEARTS & SCIENCE, New York

TAYLOR, New York / MARINA MAHER COMMUNICATIONS, New York

PLATINUM RYE ENTERTAINMENT, Chicago / MKTG, Cincinnati / PROCTER & GAMBLE, Cincinnati

USA

Grand Prix
The Talk

P&G

BBDO NEW YORK

THE CORNER SHOP, Santa Monica

WORK EDITORIAL, New York / THE MILL, New York / COMPANY 3, New York / PULSE MUSIC, New York / TRINITE STUDIOS, New York / HEARD CITY, New York / EGAMI CONSULTING GROUP, New York / BAREFOOT PROXIMITY, Cincinnati / BURRELL COMMUNICATIONS, Chicago

USA

Gold Lions

Gene Project 90"

UNILEVER

adam&eveDDB, London

OUTSIDER, London

UNITED KINGDOM

The Secret

MONDE NISSIN (THAILAND) CO., LTD.

OGILVY GROUP THAILAND, Bangkok

FACTORY01, Bangkok

THAILAND

NOTHING BEATS A LONDONER

NIKE

WIEDEN+KENNEDY, London

RIFF RAFF, London / MR PAPE, London / 750MPH, London / FINAL CUT, London

MINDSHARE, London

UNITED KINGDOM

Clowns

AUDI

AUDI, Milton Keynes / BBH LONDON

RATTLING STICK, London

PHD, London

STRING AND TINS, London / THE MILL, London / THE MOST RADICALIST BLACK SHEEP MUSIC, London / WORK EDITORIAL, London

UNITED KINGDOM

The Talk

P&G

BBDO NEW YORK

THE CORNER SHOP, Santa Monica

HEARTS & SCIENCE, New York

WORK EDITORIAL, New York / THE MILL, New York / COMPANY 3, New York / PULSE MUSIC, New York / TRINITE STUDIOS, New York / HEARD CITY, New York / EGAMI CONSULTING GROUP, New York / BURRELL COMMUNICATIONS, Chicago

USA

Hope

INTERNATIONAL COMMITTEE OF THE RED CROSS

SRA. RUSHMORE, Madrid

FREELANCEFOR, Madrid / BLUR FILMS, Madrid

SPAIN

Welcome Home

APPLE

TBWA\MEDIA ARTS LAB, Los Angeles

MJZ, Los Angeles

OMD USA, Los Angeles

FINAL CUT, Los Angeles / FRAMESTORE, Los Angeles

USA

Friendshit

KASIKORNBANK PUBLIC COMPANY LIMITED

GREYNJ UNITED, Bangkok

HUB HO HIN BANGKOK

KASIKORNBANK PUBLIC COMPANY LIMITED, Bangkok

THAILAND

Stop the Horror

GO GENTLE AUSTRALIA

CUMMINS & PARTNERS, Sydney / HISTORY WILL BE KIND, Sydney

CUMMINS & PARTNERS, Sydney / CUMMINS & PARTNERS, Melbourne / REVOLVER/WILL O'ROURKE, Sydney / ARC EDIT, Sydney / ODD STUDIOS, Sydney

CUMMINS & PARTNERS, Sydney / CUMMINS & PARTNERS, Melbourne

HISTORY WILL BE KIND, Sydney

AUSTRALIA

Endless Stories

GETTY IMAGES

ALMAPBBDO, São Paulo

STINK FILMS, São Paulo / SLIKLAND, São Paulo / PUNCH AUDIO, São Paulo

BRAZIL

Grand Prix for Good
Project Revoice

THE ALS ASSOCIATION

BWM DENTSU, Sydney

FINCH, Sydney / RUMBLE STUDIOS, Sydney

HAYSTAC, Sydney

AUSTRALIA

Lions of St. Mark
Piyush Pandey and Prasoon Pandey

Creative Marketer of the Year
Google

Independent Agency of the Year

Jung von Matt, Hamburg

Palme d’Or
MJZ, USA

Cannes LionHeart

Paul Polman

Holding Company of the Year
Omnicom

Network of the Year
BBDO Worldwide

Agency of the Year
adam&eveDDB, London

Lynn Leahey
Editorial Director
@Lynn_Leahey